Beef isn’t just what’s for dinner anymore. It’s what’s for your ipod… or itunes, or any mp3 compatible gadget for that matter. Elanco Animal Health is now offering producers, veterinarians and nutritionists expert advice through its sponsorship of Truffle Media Network’s BeefCast(TM).

Each week, three 10- to 15-minute programs, which feature experts’ comments on beef production, industry issues and other wide-ranging topics, are produced. BeefCast podcasts are sponsored exclusively by Elanco Animal Health, hosted by Ned Arthur of Truffle Media Networks and made available free to listeners.

More than 80 previously recorded programs already are available, including discussions of beef-production subjects such as storm-related nutrition recovery, Johne’s Disease and tips for when to call/not call your veterinarian. Experts also have shared perspectives on personnel management, how to maintain consumer trust, factors affecting meat quality and agro-terrorism.