Elanco has launched a new business platform focused on food safety that includes new products for both poultry and beef processing plants. For poultry, AviBrom™ is a post-harvest carcass rinse that reduces Salmonella pathogens during processing. Research has shown up to a 2.5-log reduction1 in post-chill whole-carcass Salmonella levels when using AviBrom. “AviBrom works in a wide range of water …
NCBA Management Report From Forrest Roberts
Here’s NCBA CEO Forrest Roberts being interviewed in the media room here at the Cattle Industry Convention. I had my turn and our interview is posted below. Additionally, I have his remarks today when he gave the NCBA management report at the annual meeting. One thing you’ll notice from talking with or listening to Forrest is his energy level. Even …
NCBA President Opening Comments
I posted comments earlier this week made by NCBA President Gary Voogt and finally got the video uploaded so you can watch what he had to say. His comments ran longer than YouTube allows but most of them are here. If you didn’t listen to his comments you can still do so here. Cattle Industry Convention Photo Album AgWired coverage …
Asian Barbeque Featured By U.S. Premium Beef
One of the most popular attractions at Wednesday’s grand opening of the National Cattlemen’s Beef Association Trade Show in San Antonio belonged to U.S. Premium Beef. Thanks to Joe Schuele, USMEF for this story including photo and audio. The company, a member of the U.S. Meat Export Federation, decided to promote the value of beef exports by serving samples of …
Annual Meeting Outlook From CBB CEO Tom Ramey
The CEO of the Beef Board is Tom Ramey, seen here providing information to CBB Chairman Lucinda Williams at the Operating Committee Mtg. I spoke with him this morning about the issues and work being done here from the staff perspective. Tom says this annual meeting is where they go over the financial reports and audits from the last year …
Masters of Beef Advocacy Commencement Ceremony
Yesterday, I had the opportunity to take part in the Checkoff’s Masters of Beef Advocacy (MBA) Commencement Ceremony, where I was the afternoon speaker. My speech was titled, “Discovering the Power of Social Media,” and I challenged the graduates to use these online tools to share the agriculture story. Troy and Stacy Hadrick, Advocates for Agriculture, also spoke during the …
Beef Board Blogging Again
It’s time once again for the Cattle Industry Convention & NCBA Trade Show and I’ll be Beef Board Blogging again. It’s hard to believe but this will be my 5th year of blogging for the Cattlemen’s Beef Board. Wow. Of course I’ll be providing coverage of the convention right here on AgWired and with support from new sponsor Novus International. …
I ♥ Beef
During a time when sales of middle meats are traditionally slower, the checkoff’s food and nutrition communications team is gearing up to capitalize on a month that boasts many familiar holidays and special occasions. Thus, the beef checkoff is initiating an “I Heart Beef” campaign. The program was specifically designed to help strengthen interest in beef middle meats by reminding …
National Beef Ambassadors in Action
My favorite youth agriculture organization, the National Beef Ambassador Program (NBAP), is busy working on behalf of America’s beef cattle producers. Their latest efforts took them to Wooster, OH where they visited the Certified Angus Beef (CAB) headquarters to take part in their Building Blocks for Success Seminar. As the NBAP Team learned about successful marketing programs, grassroots consumer education …
Agriculture In Action
In an effort to promote myself as an agriculture speaker available for keynotes and workshops, I have launched a new blog spot I hope you will all check out. It’s called Agriculture in Action, and it features the ins and outs of my life as a cattle rancher, as well as my travels across the country promoting the beef industry. …