Make Your Message More Personal

Chuck Zimmerman

During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …

Agribusiness, Audio, Bayer, Social Media, Social Networking

Bayer CropScience Advancing Sustainable Ag

Chuck Zimmerman

Starting out the second day of the Bayer CropScience Corn and Soybean Future Forum was Liam Condon, CEO, Germany. The theme of his remarks was how Bayer CropScience is advancing sustainable agriculture. One of the remarks that Liam made during his comments that struck me was how the growth in demand for meat in countries around the world is driving …

Agribusiness, Audio, Bayer, Sustainability

Weather Impacts on Corn Soybean Yield & Trading

Chuck Zimmerman

With a session topic on how environmental constraints impact crop yield and trading you’d think this would take a long time. However, at the Bayer CropScience 2014 Corn and Soybean Future Forum Kyle Tapley, MDA Information Systems, got the job done in a short time frame. The focus was on weather and Kyle made a few statements that caught my …

Agribusiness, Audio, Bayer, Weather

The Best Time Ever in Agriculture

Chuck Zimmerman

The eternal optimist, Dr. Lowell Catlett, spoke to the attendees at the Bayer CropScience 2014 Corn and Soybean Future Forum. As a futurist this was the perfect place to hear his outlook. Dr. Catlett thinks this is the best time ever for the agriculture industry and that includes corn and soybean production. This was a key take away from his …

Agribusiness, Audio, Bayer

Discussing Future Corn & Soybean Issues

Chuck Zimmerman

The 2014 Bayer CropScience Corn & Soybean Future Forum got kicked off today with a discussion that included not only an update on products but issues affecting farmers decisions and bottom line profits. Alan Ayers, Bayer CropScience, seen being interviewed by Cyndi Young, Brownfield Ag News, led much of the discussion this morning. Bees and bee health dominated the early …

Agribusiness, Audio, Bayer, Bees

Bayer CropScience Frankfurt Tour

Chuck Zimmerman

The early arriving attendees for the Bayer CropScience 2014 Corn & Soybean Future Forum were treated to a tour of Frankfurt, Germany. The highlight of the tour was a visit to the Goethe House. It was here that Johann Wolfgang Goethe was born on August 28, 1749, and here he spent his childhood and youth. With its period furniture and …

Agribusiness, Bayer, Bees

Bayer CropScience Corn & Soybeans Future Forum

Chuck Zimmerman

It’s time to “Meet. Talk. Lead.” at the 2014 Bayer CropScience Corn & Soybeans Forum. I’m on my way today and things will kick off Wednesday in Frankfurt, Germany. Here is what it is all about: Key topics at the Future Forum will include: market trends and cultivation challenges for sustainable cropping as well as innovative solutions and new technologies …

Agribusiness, Bayer

Bayer Showcases Food Chain Partnership at PMA Convention

Cindy Zimmerman

Bayer CropScience showcased its latest global Food Chain Partnership projects at the PMA Fresh Summit Convention & Expo this past week. The annual conference brings together decision makers at every level of the produce supply chain, including growers, importers and exporters, processors and retailers. “To continue to meet the needs of our growers, we must first understand the needs of …

Bayer, Food, Produce

What’s New with Bayer Stratego YLD

Jamie Johansen

Bayer CropScience’s Thorsten Schwindt and Randy Myers both work in the company’s fungicide department. They shared with us during the Farm Progress Show what was going on with Stratego YLD, how growers can utilize it to get greater return on investment and what we can see coming out of Bayer’s research and development labs when it comes to fungicides. “Stratego …

Agribusiness, Audio, Bayer, Crop Protection, Fungicide

Bayer CropScience Expanding R&D

Cindy Zimmerman

The opening of the new Bayer CropScience research and development facility last week in Sacramento will allow the company to better leverage its full capabilities by consolidating and expanding its global R&D organization. “The investment into this state-of-the-art facility creates an environment where our researchers and experts can find the best possible conditions to discover solutions that growers across the …

Audio, Bayer, Crop Protection, Research