RFA Ethanol Podcast

Hearing From Monte Reese

Chuck Zimmerman

Monte ReeseIs there anyone who doesn’t know Monte Reese? The Beef Board’s Chief Operating Officer was on the program at this morning’s board meeting to give a report on the activities of the Checkoff.

Audio, Beef

NCBA President Mike John

Chuck Zimmerman

Mike JohnThe President of the National Cattlemen’s Beef Association is Mike John, from Missouri. Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.

Audio, Beef

Beefmobile Wrangler Tracey Orsburn

Chuck Zimmerman

Tracey OrsburnTracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.

Audio, Beef

How To Enhance The Beef Brand

Chuck Zimmerman

Kim Essex & Rick HustedThis morning at the Cattle Industry Summer Conference there are a series of industry Issues Forums taking place. One of them is titled, “Enhancing The Brand.” The brand referred to is beef. I think the consumer research that’s being done by organizations like NCBA with Checkoff funding is fascinating. What’s even more interesting is seeing how they put that research into action.

Audio, Beef

Cross Country Event Blogging

Chuck Zimmerman

ZimmCast74 - Cross Country BloggingAfter a week off, the ZimmCast is back. I am glad I got to travel coast to coast as part of a historic interstate convoy but it sure took up way more time each day than I imagined. I got a little behind in some things like posting here on AgWired and getting a new program for you last week.

Audio, ZimmCast