Last week I got to speak to the AGJ Capstone class at the University of Missouri. We talked about blogging and podcasting and some ways they might think of using these new communication channels when they get out in the real world. Afterward I interviewed Jessica Pollard who’s a senior at Mizzou and interested in public relations. She says that …
Grandma’s Got a Blue iPod
The winner of the New Holland Blue iPod contest which was held at their Commodity Classic booth is Edith Gaffner of Greenville, IL. Here at ZimmComm we like to provide order fulfillment with a smile so I was in St. Louis already and decided to just drive out to the Gaffner farm to personally meet Edith. I had a very …
John Deere Pink
Here’s another post Commodity Classic ZimmCast for you. In this week’s program Cindy interviews John Deere’s Barry Nelson about how they’re marketing at Commodity Classic. Barry talks about the company being 170 years old and although he never would have thought it, they’re selling the logo on pink merchandise! You can download and listen to the ZimmCast here: ZimmCast 110 …
The Latest On NAFB & The BARN/ABN
Another Commodity Classic has come and gone and I’m in recovery mode. But I do have a ZimmCast for you which is in part from the trade show floor. In the first part of the program I interviewed the three amigos you see in the picture. They are (l-r) Jeremy Povenmire, National Association of Farm Broadcasting, Me, Bill O’Neill, NAFB …
The BASF Wrapup
I know I’ve covered a lot of BASF activities here at Commodity Classic but they are very involved and hey, they’re one of my sponsors. To get a wrap-up I spoke with Steve Henning, Marketing Manager Corn Belt after he got done with a tv interview. Steve exudes enthusiasm and I think you’ll hear that in his voice. He says …
Kleckner on Biofuels
Cindy was trade show talking today with Dean Kleckner, Truth About Trade & Technology. They had an extended discussion on one of the main topics everyone’s been talking about and that’s biofuels. Dean always has an opinion and he shares that with Cindy. I think you’ll enjoy it. Listen Cindy’s interview with Dean here: cccast-26-kleckner.mp3 This interview is part of …
The Wyant Perspective
Kind of sounds like a new Robert Ludlum novel doesn’t it? It’s actually a Commodity Classic Learning Center session on “Perspectives on the 2007 Farm Bill” that was sponsored by John Deere. Sara Wyant, Agri-Pulse Communications, was the moderator of a panel on this subject that featured Mark Halverson, Democratic Staff Director and Chief Counsel for the Senate Committee on …
BASF WINner
Pictured here are Gary Schmitz, Dan Westberg and Leon Duchene. They were the team giving the BASF WIN session. WIN means “What is New.” What is new from BASF is Status herbicide for corn, giving growers a new option in post-emergent broadleaf weed control. I interviewed all three guys to get the story on this new product from BASF. If …
The NEVC Chairman
The Chairman of the Board for the National Ethanol Vehicle Coalition. They are on display here at the Commodity Classic trade show. I haven’t had a chance to spend much time with NEVC before so I interviewed Steve to learn more about the organization. Greg says that they are a real technical resource for consumers and anyone who wants more …
New Holland Marketing True Blue
The New Holland director of marketing and brand development is Steve Gorsuch. He’s here at Commodity Classic and I caught up to him in the trade show this morning. He says that the theme of their dealer meeting last month was “True Blue.” It was meant as a statement of who they are and their commitment to their customers and …