One of the first people the students touring the Novus International facilities in suburban St. Louis is someone who was in their exact same position not very long ago. Research engineer Sarah Perdue started with Novus just last summer. Like the students she met, Perdue was looking to build on her experience she had gained through the years. “I would …
Novus Provides Insight, Network for Science Students
About a dozen students along with some of their advisors have toured the Novus International headquarters in the St. Louis suburb of St. Charles and the company’s research farm. The tour is part of Novus’ 2nd annual “Science: A Foundation for Dynamic Careers” days, where students who have received Missouri Colleges Fund scholarships (funded, in part, by Novus) get to …
Getting Face To Face
I wish I could have attended all the breakout sessions at NAMA but it’s really difficult to get away when the Connection Point is in full swing and you’re an exhibitor. However, I did make it to some of them. One of our presenters was Paul Adams, President, Paul Adams & Associates. His session was titled, “Put the “High Touch” …
Successful Farming Has Customer Insight
Agricultural media and marketing is a team sport. Here is the Successful Farming team in the Agri-Marketing Conference Connection Point. Believe me when I say it’s not easy getting them all together and I know we were still missing a few. I’ll let you guess who. These folks are constantly on the go. One of the team members I spoke …
Leading Chapter Leaders
Chapter leaders attending the NAMA convention get some special motivation and training. This year one of people doing the training was Luann Pisarik, J. L. Farmakis (left). I’m just guessing by all the road signs in the room that they were navigating road blocks to get to their destination. Luann says they had a varied group and their goal was …
NAMA 2010 Marketer of the Year
With all the focus on new media and new ways of marketing, the winner of this year’s NAMA Marketer of the Year is one who uses the oldest method of marketing known to man, and the one that still works the best – word of mouth. Stephanie Liska, co-founder of Beck Ag, grew up on a farm in Iowa and …
MO Colleges Fund President: Novus Gives Students Look at Real World
Some students in Missouri are getting a look at the real world of agriculture during Novus International‘s 2nd annual “Science: A Foundation for Dynamic Careers” days at the company’s St. Louis-suburb headquarters. During tonight’s welcoming mixer, Mike Backer, President of the Missouri Colleges Fund … a group that helps get money and resources for students at the state’s 16 private …
Novus Welcomes Students to 2nd Annual Science Day
Hello, and welcome from St. Louis! I’m here to follow Novus International‘s 2nd annual “Science: A Foundation for Dynmamic Careers” days. This two-day event for Missouri Colleges Fund Scholars (more on that in a bit) who have received funding from Novus for their schooling will give the students a chance to see Novus’ operations in the St. Louis suburb of …
A Moment with the Student Marketing Competition Judges
Last night, I attended the NAMA reception for the dozens of professionals who will be judging the Student Marketing Competition that is sponsored by Monsanto. The volunteer judges, along with the student competition committee, are integral to the success of the program. But the program doesn’t just give students experience in developing products and marketing campaigns it is also an …
Get Over Your Fear of Social Media
Are you afraid of social media? Is the leadership in your company afraid of it? Then you need to visit with David Meerman Scott. He’s a recovering VP of Marketing and author of the book World Wide Rave. He is conducting the NAMA Pre-Conference Workshop, “Conquering the Fear of Social Media.” David will also be the keynote speaker at tomorrow’s …