I would dare say that Hallmark Cards has the whole branding thing down to a science. To share some insight into their history and issues they face today John Courtney, Consumer Understanding & Insight Manager, Hallmark Cards, Inc. spoke at the National Agri-Marketing Conference. John is pictured left of Matt Coniglio, Fastline, who introduced him. John says Hallmark is celebrating …
Email Is The Backbone Of Digital Marketing Strategy
If you’re using email in your marketing plan do you sometimes wonder if it’s still relevant today? How do you tie it in to new forms of digital communications channels. At the National Agri-Marketing Conference Joel Book, ExactTarget, conducted a presentation titled, “E-Mail Marketing: Strategies, Tactics, Results.” I spoke with him prior to his session. This is an important subject …
Novus Tour Prompts Student to Consider Education Options
Some students who received money from the Missouri Colleges Fund … which is funded, in part, by Novus International … got a real education during their tour of the animal health company’s facilities in suburban St. Louis and research farm, better known as Green Acres. And it’s given some of them ideas about how they might change their education plans. …
Novus Tour Opens New Ideas, New Doors for Students
Some students who have benefited from Novus International’s contribution to the Missouri Colleges Fund have had the chance to tour their benefactor’s suburban St. Louis facilities and the animal health company’s research farm. Rachel Weber, a junior at William Woods University in Fulton, MO, majoring in biology with a concentration on equine science, says she was impressed with Novus’ environmentally …
All About NAMA
I suppose I could be more of an evangelist for the National Agri-Marketing Association but I’m not sure how. If you’re involved in agribusiness marketing and communications then this is the one group you really have to belong to. I love all of them but NAMA is the one that has truly meant the most to my career over the …
Novus Employees Stress Importance of Experience, Flexibility
One of the first people the students touring the Novus International facilities in suburban St. Louis is someone who was in their exact same position not very long ago. Research engineer Sarah Perdue started with Novus just last summer. Like the students she met, Perdue was looking to build on her experience she had gained through the years. “I would …
Novus Provides Insight, Network for Science Students
About a dozen students along with some of their advisors have toured the Novus International headquarters in the St. Louis suburb of St. Charles and the company’s research farm. The tour is part of Novus’ 2nd annual “Science: A Foundation for Dynamic Careers” days, where students who have received Missouri Colleges Fund scholarships (funded, in part, by Novus) get to …
Getting Face To Face
I wish I could have attended all the breakout sessions at NAMA but it’s really difficult to get away when the Connection Point is in full swing and you’re an exhibitor. However, I did make it to some of them. One of our presenters was Paul Adams, President, Paul Adams & Associates. His session was titled, “Put the “High Touch” …
Successful Farming Has Customer Insight
Agricultural media and marketing is a team sport. Here is the Successful Farming team in the Agri-Marketing Conference Connection Point. Believe me when I say it’s not easy getting them all together and I know we were still missing a few. I’ll let you guess who. These folks are constantly on the go. One of the team members I spoke …
Leading Chapter Leaders
Chapter leaders attending the NAMA convention get some special motivation and training. This year one of people doing the training was Luann Pisarik, J. L. Farmakis (left). I’m just guessing by all the road signs in the room that they were navigating road blocks to get to their destination. Luann says they had a varied group and their goal was …