At last week’s Alltech International Animal Health and Nutrition Symposium I learned about what the company is doing in the area of making DDGS, a by-product of ethanol production, more nutritious from Brian Hoskins, SSF Development Coordinator. Allzyme® SSF is a natural complex that improves profitability through maximizing nutrient release. In feed, the complex works synergistically to break down the …
Great Debate at Alltech Symposium
The Great Debate at the Alltech Symposium included some interesting personalities from around the world. The moderator for the session was Aidan Connolly, Vice President, Alltech. Panelists included: Gordon Butland, Director, G&S Agriconsultants.Co. Ltd., Thailand, Osler Desouzart, Managing Director, OD Consulting Planning and Strategy, Brazil, Trent Loos, Loos Tales, Nebraska, USA and Patrick Wall, Associate Professor of Public Health, University …
Panama Will Be In Alltech FEI World Equestrian Games
One of the global partners with Alltech in the upcoming World Equestrian Games is Nutrición Animal S. A. in Panama. I met Estuardo Bodero Ganoza, Director General of the company, during last week’s Symposium. Estuardo says his company is dedicated to the pet food industry, including horses. He’s been able to gather a lot of new knowledge from this year’s …
Alltech Angus Served At Symposium
Since it’s still Beef Month I have to mention Alltech Angus once again. For one thing they did sponsor my coverage of their Symposium this week. For another they did serve Alltech Angus and it was delicious. Promoting Alltech Angus is Paige Ishmael, Marketing Coordinator. This is a Kentucky Proud product, meaning the cattle are born and raised in Kentucky …
Alltech Symposium Wrap-Up
This is my favorite photo from the Alltech International Animal Health and Nutrition Symposium. I think I’ll call it “Dr. Lyons.” You can actually see both Doctors, Mark and Pearse. I took the photo when Dr. Pearse Lyons was introducing his son, Dr. Mark Lyons during our final general session. A picture of Mark was projected on the screen. You …
Alltech Symposium Concludes
The Alltech International Animal Health and Nutrition Symposium has concluded. For our closing we heard some final words from Dr. Pearse Lyons who was then joined on stage by some of the great voices we heard at the opening International Dinner. Dr. Everett McCorvey, UK, led a song which is included in the audio I’ve posted below. It was an …
Alltech FEI World Equestrian Games Foster Team Building
The Alltech International Animal Health and Nutrition Symposium brings in participants and customers from all over the world. I met several of them during a reception yesterday. They represent companies that have partnered with Alltech for the upcoming World Equestrian Games. I’ll feature interviews with them over the next several days. So let’s get started with the Netherlands. Eric Heemskerk, …
Looking Forward To Alltech FEI World Equestrian Games
Here’s Dr. Pearse Lyons, Alltech, facing his adoring paparazzi. The founder of Alltech is looking forward to the upcoming World Equestrian Games which will be held in Kentucky. He should be after investing millions of dollars in the event. According to Dr. Lyons the games may never be held here again so there’s a lot of pressure to make these …
Chinese Think KFC Is Yum!my
We heard a fascinating branding story yesterday here at the Alltech Symposium. Joaquin Pelaez is the Senior Vice President for Product Excellence at Yum! Brands, Inc. which owns KFC. He told us how the brand is now the most recognizable one in China. He told us that Chinese consumers love the brand and in general prefer western brands because they …
Branding Story About KFC At Alltech Symposium
The former Governor of Kentucky, John Y. Brown, gave us a lesson in branding today. His philosophy includes statements like, “If everyone is going left, I go right because that’s where the opportunity is,” and “We didn’t know how to do it until we did it.” He’s credited as the father of the KFC superbrand and certainly has the facts …