The Agricultural Relations Council and the National Agri-Marketing Association just announced that they have entered into an informal partnership focused on developing enhanced public relations content for upcoming industry events. We’ll see the results of this at the Agri-Marketing Conference next April with the joint creation of PR-track content. As part of the agreement, an ARC board member – Mike …
Get To Know Golden ARC Awards
The Agricultural Relations Council, Golden ARC Awards Contest Manager is Amy McDonald, McDonald Marketing Communications. She put together a really good contest and is already working on the next one. I spoke with her about the awards program so we get a better understanding of what these awards are for, how they are judged and what to look for in …
ZimmComm Wins Two Golden ARC Awards
The revived Golden ARC Awards were presented today at the Ag Media Summit. The Agricultural Relations Council is very pleased with the participation and ZimmComm New Media is very happy with the judges (Florida PRSA Chapter). ARC President Deron Johnson, Rhea & Kaiser and Golden ARC Awards Contest Manager, Amy Keith McDonald, McDonald Marketing Communications, presented the awards. ZimmComm New …
Ag Media Summit/ARC Silent Auction
A great way to support the Ag Media Summit and Agricultural Relations Council is to get your bid in on the silent auction. There are some great items. I spoke with Mark Ingbritson who is keeping an eye on the auction area. He says the proceeds are split between ARC and AMS to help out students. 2010 Ag Media Summit …
Golden ARC’s To Be Presented At Ag Media Summit
Here’s just one more reason to want to attend this year’s Agricultural Media Summit. The re-birth of ARC continues with the re-introduction of the 2010 Golden ARC awards presentation set for July 27 at the Ag Media Summit in St. Paul. The awards will be given out as part of the Tuesday PR block workshop, from 10:15 a.m. to 11:45 …
Golden ARC Awards Entry Deadline This Week
Here’s your reminder that your Golden ARC Awards entry is due by this Saturday at 5 p.m. That means you have just a few more days to review the 38 available categories at www.GoldenARCawards.com; repurpose previous entries or create new ones, and mail to the Contest headquarters in Texas. Enter the Contest that began 20 years ago, and is specifically …
New ARC Website Live
The Agricultural Relations Council’s new website is up and running so check it out. It’s a Ning site so you can create your own profile. Here’s mine. The Agricultural Relations Council is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem-solving, …
Golden ARC Awards Are Back
Do you remember the Golden ARC Awards? I do. And they’re back. Are you one of the best in agricultural public relations? Do you contribute valuable professional communications to your position? Are you proud of your work? Since its inception in 1990, the Golden ARC Award came to represent the pinnacle of success in agricultural public relations. Now reintroduced after …
Consumer Messaging Via Agricenter International
The first presentation at the Agricultural Relations Council annual meeting in Memphis was on consumer messaging. Our presenter was John Charles Wilson, Agricenter International. Agricenter International is a self-sustaining, non profit that provides economic development by facilitating agricultural research, educational programs, environmental conservation, natural area preservation and recreational opportunities. John’s presentation focused on their efforts to better inform and educate …
Agricultural Relations Council Tours ADM Facility
Attendees to the 2010 Agricultural Relations Council in Memphis, TN, toured a local ADM barge and elevator loading operation. Here’s a short segment of Q&A with the group during our tour. It was very well done and I think we learned a lot. For example, the tour guide said they were unloading up to 300 trucks per day during last …