Golden ARC Awards Entry Deadline Announced

Chuck Zimmerman

It’s time once again to get your entries in for the Golden ARC Awards, conducted by the Agricultural Relations Council. The deadline is 5 p.m. on Tuesday, January 10, 2012. Welcome to the 2012 Golden ARC Awards Program. Since its inception in 1990, the Golden ARC Award has come to represent the pinnacle of success in agricultural public relations. Now …

ARC

Ag Relations Council Offering Accreditation Training

Chuck Zimmerman

The Agricultural Relations Council (ARC) is offering an opportunity for you career agricultural public relations professionals. ARC is one of only a few organizations that is approved to offer APR accreditation through the Public Relations Society of America (PRSA). ARC member Ken Gordon of Ashland is coordinating preparation courses to help ensure your success in earning accreditation. If interested, contact …

ARC

ARC 2012 Spring Meeting Will Be In Charleston, SC

Chuck Zimmerman

If you’re looking at things to put on your 2012 calendar then mark down March 21-21 for the Agricultural Relations Council spring meeting. It will be held at the Hilton Garden Inn in Charleston, SC. The annual meeting, held in February the past several years, was moved to March by the ARC board of directors at its meeting in Fort …

ARC

ARC Announces Agricultural Public Relations Hall of Fame

Chuck Zimmerman

The board of directors of the Agricultural Relations Council (ARC) has approved creation of the first agricultural hall of fame for public relations to recognize individuals for lifetime achievement. Our friends at Agri Marketing magazine are the founding sponsor of the ARC Agricultural Public Relations Hall of Fame. The first awards will be presented next year to one or more …

ARC

Measuring the Unmeasurable

Cindy Zimmerman

Measuring the effectiveness of social media really is possible – if know what you want to measure and what tools to use. At the Agricultural Relations Council annual meeting in Ft. Myers last week, we had a presentation from The Center for Public Issues Education – or simply the PIE Center – which is located at the University of Florida’s …

ARC, Audio, ZimmCast

ARC Meeting Highlights

Cindy Zimmerman

Warm and sunny Ft. Myers was a wonderful place to spend a few days last week for the 2011 Agricultural Relations Council annual meeting, especially since most of us were from places that have had too much cold and snow this winter. The weather was fabulous and the program was outstanding – a great combination. The leadership of ARC is …

ARC, Audio

Golden ARC Award Winners

Cindy Zimmerman

Winners of the Agricultural Relations Council (ARC) 2011 Golden ARC Awards Contest were announced at the association’s annual awards banquet in Ft. Myers on Friday night. A total of 24 Golden ARC winners and 19 Merit winners were recognized as the elite in agricultural public relations. The number of entries this year was twice what it was last year! Agency …

ARC

ARC Meeting in Ft. Myers

Cindy Zimmerman

This happy group of agricultural PR professionals are meeting in Ft. Myers, where the weather is in the 80s and gorgeous, while the Midwest is back in the cold and snow. We feel bad (not!). The Ag Relations Council annual meeting enjoyed a dinner cruise on the Gulf of Mexico with near perfect weather – okay, it was perfect. We …

ARC

Golden ARC Awards Deadline Extended

Cindy Zimmerman

If you didn’t get your entries for the 2011 Golden ARC awards prepared because you were busy with the holiday last week, not to worry – you have a little more time now. The Agricultural Relations Council (ARC) has extended the entry deadline for the 2011 Golden ARC awards. Entries for the competition are now due in by 5:00 pm …

ARC

NAMA and ARC and Public Relations Content

Chuck Zimmerman

The Agricultural Relations Council and the National Agri-Marketing Association just announced that they have entered into an informal partnership focused on developing enhanced public relations content for upcoming industry events. We’ll see the results of this at the Agri-Marketing Conference next April with the joint creation of PR-track content. As part of the agreement, an ARC board member – Mike …

ARC, NAMA