The Agricultural Relations Council, Golden ARC Awards Contest Manager is Amy McDonald, McDonald Marketing Communications. She put together a really good contest and is already working on the next one.
I spoke with her about the awards program so we get a better understanding of what these awards are for, how they are judged and what to look for in the future. The contest began in 1990. This year there were 40 entries and there were 19 Golden ARC Award winners and 9 Golden ARC Merit Award winners. The judging was done by the Florida Chapter of PRSA so these were looked at from the standpoint of the “science of PR.” It’s a more objective judging strategy than other awards in the industry. Next year’s awards will be presented at the ARC annual meeting so the deadline for entries will be announced soon.
Amy McDonald Interview