Our emcee for today’s Boehringer Ingelheim Swine Seminar is Dr. Stephan Lange, Director of the Swine Division. He oversees sales and marketing. I asked him what he thinks of this conference. “I think it’s crucial these days to share knowledge and insure that what we know and what the producer knows is kind of aligned.” He says that besides the …
Producers Sharing Ideas
The Boehringer Ingelheim Swine Health Seminar has started. The man who handles this territory for BI is Dan Johnson. He welcomed everyone to the seminar and introduced Dr. Stephen Lange, BI Swine Marketing Manager, who is emceeing our program. Dan says that participants come from a number of states, mostly east of the Mississippi River. We have the full range …
East Coast Swine Health Seminar Bound
After some fun agricultural marketing networking in Kansas City at NAMA Boot Camp I’m on my way to North Carolina for the Boehringer Ingelheim Vetmedica, Inc., Swine Health Seminar. ZimmBite – Boehringer Ingelheim on 12seconds.tv The program kicks off in the morning so you can expect to see some posts about what they’re doing in this area. In case you’re …
Cow Tunes
Cows wearing headsets. Uh. Right. I want to know if they can subscribe to farm podcasts. The same Global Positioning System (GPS) technology used to track vehicles is now being used to track cows. But Agricultural Research Service (ARS) animal scientist Dean M. Anderson has taken tracking several steps further with a Walkman-like headset that enables him to “whisper” wireless …
Onset 5 IN Introduced at AMS
Just before the Ag Media Summit started, Intervet/Schering-Plough Animal Health invited a group of journalists to attend a session on their new Onset 5 IN product. At the event I spoke with Dr. Scott Nordstrom, Intervet, about the first intranasally administered, five-way modified-live virus (MLV) vaccine for healthy cattle 3 to 8 days and older. He says that this product …
CAPC Tails from the Road
Road blogging for pets and parasites is what the Companion Animal Parasite Council is doing this week. The folks at BCS Communications are figuring out this thing called new media. The CAPC parasitologists and veterinarians are traveling the country this summer between July 24 and August 6 to bring you the latest information on protecting your pets and family from …
A New Vision for Africa
Changing the African vision from one of short-term pay-offs to that of long-term success was one of the key issues for panelists at the “Education and Knowledge Building in Animal Agriculture” breakout session. The session was one of fifteen being offered at the 2008 U.S. Africa Agribusiness Forum. The workshop, sponsored by Novus International, featured a panel of experts that …
Novus Nutrition Innovation
The slogan for Novus International is “Performance Through Innovation” and that is why they employ more than 50 Ph.D. Animal Nutritionists and Doctors of Veterinary Medicine who work continuously to create new products and programs for animal health and nutrition. One of those is Dr. Brad Lawrence, a swine nutritionist who is manager of technical services for the Novus pork …
Knowing Novus Now
The week Cindy will be attending the World Pork Expo in Des Moines with our coverage sponsored by Novus International. I was in their office last week to meet with Jeremy Lutgen and Scott Fleetwood. I did an interview with Scott, who is their Executive Director of Marketing and Products. In it you’ll learn a lot more about the company. …
Pfizer Animal Genetics Selects Charleston|Orwig
The agency will be their marketing and communications firm. Charleston|Orwig will assist Pfizer Animal Genetics with introducing and establishing its new brand as the global leader in livestock genomics. Initially, the agency will help develop new public relations and customer advocacy strategies to effectively position Pfizer as a leader in this category. “Our goal in finding a partner to help …