A full-page ad ran in the New York Post last week highlighting the Center for Consumer Freedom‘s Chubby Chipotle campaign. The ad exposes Chipotle’s “healthy” burritos as 1,500 calorie meals. The ad also points out that in addition to their Burrito Disguise, Chipotle is also facing a class-action lawsuit for alleged violation of the Food, Drug and Cosmetic Act. “Chipotle …
The Prevention vs. Treatment Game
Evaluating the performance of a pig is a key element in good health management. Enteric Technical Manager for Boehringer Ingelheim Vetmedia, Inc. (BIVI), Jessica Seate, said the best thing a producer can do is become an investigator. Finding a diagnosis with your vet before you make changes to your protocol should be the first thing producers do. I sat down …
Pig Performance in New Antibiotic World
Boehringer Ingelheim Vetmedica, Inc. hosted media in St. Paul, MN this weekend to talk about how proven prevention drives the use of less antibiotics. Dr. Mike Eisenmenger, Swine Vet Center, spoke on how to drive pig performance in today’s world of antibiotic usage. “Instead of just saying our overall goal is to use less antibiotics at all costs, we are …
BIVI Seminar Highlights FAD Preparedness
Pork industry preparedness for FAD was the first topic on the schedule at the Boehringer Ingelheim North Carolina swine seminar this year – and no, FAD does not mean the latest social trend. “FADs are foreign animal diseases,” said Dr. Lisa Becton with the National Pork Board. “Those are diseases that currently don’t exist in the United States and diseases …
BIVI Talks Pig Protection at #WPX15
The industry’s first commercially available quantitative polymerase chain reaction (PCR) test for Lawsonia (ileitis) has been developed by Boehringer Ingelheim Vetmedica, Inc. (BIVI) Health Management Center and will become available for testing July 1, 2015. The new test provides producers with bacterial concentration levels, unlike the similar qualitative PCR testing which simply detects for the presence of Lawsonia. BIVI’s announcement …
Become a Rebel Agrimarketer with Alltech
Hello agrimarketers. You know I’ve been a big fan of Dr. Pearse Lyons, Alltech, for years. Dr. Lyons realized the strength of new media and immediately took advantage of it by including it in all his marketing plans and bringing in a little old agriblogger to cover his annual customer symposium. This May I will attend my 9th event in …
Chicken Summit Tackles Industry Myths
The 2015 Chicken Media Summit is a wrap, but the dialogue will continue. A panel titled “Chicken Myths & Facts” answered questions many not directly involved in the poultry community simple don’t understand. Panelist discussed hormones, antibiotics, chicken litter, environmental issues and other hot button issues on the minds of consumers. Tom Super, VP of Communications for the National Chicken …
NAMA Agribusiness Leader of Year – Clint Lewis
During the 2015 Agri-Marketing Conference the National Agri-Marketing Association presented the Agribusiness Leader of the Year Award to Clint Lewis, Executive Vice President and President, U.S. Operations, Zoetis. This award, which is NAMA’s highest honor, recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior agribusiness executive who not only exemplifies excellence in …
Pig Farmer of the Year Award
Outstanding pork producers have one thing in common: they cultivate customer trust every step of the way. The Pork Checkoff’s new America’s Pig Farmer of the Year award program will honor the U.S. pork producer who best excels at raising pigs using the We Care ethical principles and wants to share this with consumers. “The public is the main audience, …
Vet Training, Education & Leadership
A look into veterinary training, education and leadership development was another topic discussed at the recent Boehringer Ingelheim Swine Health Seminar held in Orlando, FL. Dr. Jim Lowe, Lowe Consulting, headlined that conversation as he shared insights into making the animal health profession stronger for the future. “I really need to credit my co-authors on this, Dr. Aldridge and Dr. …