For Merck Animal Health, the 88th National FFA Convention wasn’t about teaching students about their products, they focused on where students get their information about science, food and agriculture. I spoke with Merck’s Jim Miles, marketing manager for the fed cattle business, in their booth to learn more about their commitment to the future of agriculture. “It’s making them realize …
Keep an Eye on Ceva Animal Health
Ceva Animal Health is set on becoming a major player in the swine industry within the next five years. The global company was just created in 2000 in France, and the North American operations started in only 2005, but already Ceva has experienced a five fold growth increase. Craig Wallace, Ceva CEO and North American Zone Director, says growth in …
New Ad Exposes Chipotle’s “Burrito Disguise”
A full-page ad ran in the New York Post last week highlighting the Center for Consumer Freedom‘s Chubby Chipotle campaign. The ad exposes Chipotle’s “healthy” burritos as 1,500 calorie meals. The ad also points out that in addition to their Burrito Disguise, Chipotle is also facing a class-action lawsuit for alleged violation of the Food, Drug and Cosmetic Act. “Chipotle …
The Prevention vs. Treatment Game
Evaluating the performance of a pig is a key element in good health management. Enteric Technical Manager for Boehringer Ingelheim Vetmedia, Inc. (BIVI), Jessica Seate, said the best thing a producer can do is become an investigator. Finding a diagnosis with your vet before you make changes to your protocol should be the first thing producers do. I sat down …
Pig Performance in New Antibiotic World
Boehringer Ingelheim Vetmedica, Inc. hosted media in St. Paul, MN this weekend to talk about how proven prevention drives the use of less antibiotics. Dr. Mike Eisenmenger, Swine Vet Center, spoke on how to drive pig performance in today’s world of antibiotic usage. “Instead of just saying our overall goal is to use less antibiotics at all costs, we are …
BIVI Seminar Highlights FAD Preparedness
Pork industry preparedness for FAD was the first topic on the schedule at the Boehringer Ingelheim North Carolina swine seminar this year – and no, FAD does not mean the latest social trend. “FADs are foreign animal diseases,” said Dr. Lisa Becton with the National Pork Board. “Those are diseases that currently don’t exist in the United States and diseases …
BIVI Talks Pig Protection at #WPX15
The industry’s first commercially available quantitative polymerase chain reaction (PCR) test for Lawsonia (ileitis) has been developed by Boehringer Ingelheim Vetmedica, Inc. (BIVI) Health Management Center and will become available for testing July 1, 2015. The new test provides producers with bacterial concentration levels, unlike the similar qualitative PCR testing which simply detects for the presence of Lawsonia. BIVI’s announcement …
Become a Rebel Agrimarketer with Alltech
Hello agrimarketers. You know I’ve been a big fan of Dr. Pearse Lyons, Alltech, for years. Dr. Lyons realized the strength of new media and immediately took advantage of it by including it in all his marketing plans and bringing in a little old agriblogger to cover his annual customer symposium. This May I will attend my 9th event in …
Chicken Summit Tackles Industry Myths
The 2015 Chicken Media Summit is a wrap, but the dialogue will continue. A panel titled “Chicken Myths & Facts” answered questions many not directly involved in the poultry community simple don’t understand. Panelist discussed hormones, antibiotics, chicken litter, environmental issues and other hot button issues on the minds of consumers. Tom Super, VP of Communications for the National Chicken …
NAMA Agribusiness Leader of Year – Clint Lewis
During the 2015 Agri-Marketing Conference the National Agri-Marketing Association presented the Agribusiness Leader of the Year Award to Clint Lewis, Executive Vice President and President, U.S. Operations, Zoetis. This award, which is NAMA’s highest honor, recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior agribusiness executive who not only exemplifies excellence in …