The first panel discussion of the 2014 Animal Agriculture Alliance Stakeholders Summit focused on millennial staffers on the hill. Moderating the discussion was Chandler Keys, The Keys Group. The panelists each spoke first with ideas for approaching elected officials effectively, especially since the first step is often with a millennial generation staffer like themselves. I selected a quote from each …
Cooking for Millennials
At the 2014 Animal Agriculture Alliance Stakeholders Summit we’ve heard a lot about food and what millennials like and what triggers their choices. However, I liked a comment by Jason Clay, World Wildlife Fund, who said we’ve got 7 billion food experts in the world. So really, regardless of what generation you’re in we all have opinions about food. An …
College Cafeteria Confidential
It might sound like something secret but a panel of college “Millennials” talked about “College Cafeteria Confidential: Millennials in the Lunch Line.” Our moderator was Rob Morasco, Sodexo USA. During his session I heard some terms like sustainability and food justice from the George Washington University students participating. I got some contrasting views from two of our panelists. First up …
Graphic Recording Going On
The photo albums we create at events become a pretty good graphical representation and documentation of what we see and hear. However, there are other ways to do it. Jim Nuttle is here at the Animal Agriculture Alliance Stakeholders Summit doing graphical recording. He’s writing and drawing on huge sheets of paper taped to the walls of the conference room. …
Moderating a Millennials Discussion
Moderating the 2014 Animal Agriculture Alliance Stakeholders Summit is Andy Vance, Feedstuffs. Andy has a millennial ribbon on his name tag but I’m not sure he’s really a Gen Y-er. Why is this important? The theme of this year’s conference is “Cracking the Millennial Code.” Our first panel discussion is a good example of why we have millennial ribbons. The …
App for AAA Stakeholder Summit
This week the agriblogging highway is taking me to the Animal Agriculture Alliance 13th Annual Stakeholder Summit. We’ll be Cracking the Millennial Code with a variety of speakers and panels addressing marketing to millennials, sustainability and more. The Twitter hashtag is #AAA14 and there is an app for the conference you can get here: Android, iOS or Webpage.
Alliance Stakeholders Summit Asks: “Who is Big Ag?”
Growing weary of the buzzword bonanza and juxtaposition of jargon, the Animal Agriculture Alliance announced today an interactive panel at Summit that will tackle the myths surrounding “big agriculture.” At the Alliance’s 13th annual Stakeholders Summit, themed “Cracking the Millennial Code,” panelists from Monsanto, Ray-Lin Dairy, Zweber Farms and the Illinois Farm Bureau (ILFB) will discuss how agriculture can move …
Alliance Announces Summit Keynote Speaker
The Animal Agriculture Alliance announced that famed author Jeff Fromm will be the keynote speaker at the Stakeholders Summit, to be held May 8-9, 2014 in Crystal City, VA. Early registration is now available for the Alliance’s 13th annual capstone event, themed: “Cracking the Millennial Code.” Fromm holds a marketing degree from The Wharton School at the University of Pennsylvania …
HSUS and Missouri Agriculture
The Human Society of the United States (HSUS) has been forming “Ag Councils” around the country, most recently in Missouri, with the stated purpose of fostering “better animal welfare and environmental stewardship.” The councils – which have also been been formed in Colorado, Iowa, Nebraska, North Carolina and Ohio – are made up of farmers, ranchers and conservationists, but some …
Truth Behind the Star of Every Big Game – BACON
As millions of Americans gather around their televisions on the first Sunday in February, there’s one star that’s already a winner even before the kickoff. Whether it’s a main ingredient, an appetizer or simply a garnish, bacon is the standout star of any dish. But, there’s a side of the bacon story that most Americans aren’t so familiar with. Just …