The dairy checkoff has unveiled Dairy Does More, a national marketing communications platform to help grow demand by reshaping how consumers think about dairy foods. Developed by Dairy Management Inc. (DMI), the initiative brings to life the Undeniably Dairy brand in a contemporary way and reflects a long-term strategy to strengthen dairy’s role in modern lifestyles. As part of the …
Animal Ag News 2/20
House Agriculture Committee Chairman G.T. Thompson released the text of Farm Bill 2.0 (the Farm, Food, and National Security Act of 2026). The National Cattlemen’s Beef Association (NCBA) welcomes the provisions that strengthen the agriculture measures included in the One, Big, Beautiful Bill (OBBB). The U.S. Department of Agriculture (USDA) announced proposed updates to federal line speed regulations in poultry …
Industry Awards at 2026 CattleCon
The Prime Cut Awards ceremony was a new feature this year at the 2026 CattleCon, honoring legacy, leadership and excellence in the industry with a variety of awards. The Greg Henderson Excellence in Agricultural Journalism Award was presented this year to Burt Rutherford, a freelance writer and former senior editor of BEEF magazine who has spent his career helping producers …
Animal Ag News 2/10
At Moore Air Base, U.S. Secretary of Agriculture Brooke L. Rollins and Governor of Texas Greg Abbott celebrated a significant achievement in the fight against New World Screwworm (NWS) with the completion of a U.S.-based sterile fly dispersal facility in Edinburg, Texas. This facility expands USDA’s ability to disperse sterile flies along the border and into the United States, if …
CattleFax Outlook from CattleCon
The CattleFax Outlook Seminar is always a popular event at CattleCon and it was packed as usual last week in Nashville. CEO Randy Blach told cattle producers they should be proud of the current state of the beef industry. “This is my 45th year at CattleFax, so I’ve seen some of those ugly, ugly days back in the 80s and …
RFK Jr. Gets Warm Welcome at CattleCon
Health and Human Services Secretary Robert F. Kennedy Jr. received a warm welcome from some 9,000 attendees at CattleCon in Nashville on Thursday, in light of his agency’s new dietary guidelines that turned the food pyramid on its head. “We now have a food pyramid, which we flipped upside down, because it made more sense. That puts protein at the …
Environmental Stewardship Awards at CattleCon 26
The National Cattlemen’s Beef Association (NCBA) presented Wine Glass Ranch in Imperial, Nebraska, with the 2025 Environmental Stewardship Award Program (ESAP) National winner during CattleCon 2026 in Nashville this week. “This ranch has been in my family for 140 years, and we are the stewards of the ground,” said Logan Pribbeno with Wine Glass Ranch. “We are grazing the best …
Cattle Producers Gather at CattleCon 2026
Almost 9,000 cattle producers, industry partners and stakeholders from around the country are in downtown Nashville this week for CattleCon 2026, the largest cattle industry event of the year. NCBA President-Elect Gene Copenhaver of Virginia says there is a lot of excitement in the industry right now after some big wins. “I think maybe the biggest one that happened was …
Animal Ag News 2/3
There were 86.2 million head of cattle and calves on U.S. farms as of Jan. 1, 2026, according to the Cattle report published by the U.S. Department of Agriculture’s National Agricultural Statistics Service. The National Milk Producers Federation, U.S. Dairy Export Council and Consortium for Common Food Names welcomed the United States’ signing of reciprocal trade agreements with El Salvador …
NCBA Announces Policy Priorities at CattleCon 2026
As CattleCon 2026 kicked off this week in Nashville, the National Cattlemen’s Beef Association (NCBA) announced its 2026 policy priorities following approval by the organization’s Executive Committee. NCBA’s focus centers on policies that directly impact producer profitability, including reducing regulatory costs, defending free markets, expanding trade opportunities, and maintaining strong beef demand. NCBA Senior Vice President of Government Affairs Ethan …