Wrapping up our tour at Locust Trace AgriScience Farm, I had the opportunity to chat with one of five agriculture education instructors at Locust Trace, Mr. Todd Harp. He had the students eating out of the palm of his hand as he discussed artificial insemination and quizzed them on reproduction in dairy cattle. This hands-on approach to learning is just …
Meet the Students of Locust Trace AgriScience Farm
Locust Trace AgriScience Farm is full of students on the road to a successful career in agriculture. I had the opportunity to sit down with a few of them as they told their story on why they have chosen to attend this state-of-the-art school focused on agriculture. Meet Camila Modica, Sr. at Locust Trace and served as the chapter FFA …
Building a Megrabrand
How would you go about building a megabrand? Alltech has some ideas. Eight of them to be precise. One of the presentations during the 2012 Alltech Annual International Symposium was titled, “Building a Megabrand.” Our presenter was Catherine Keogh. Catherine shared Alltech’s eight branding principles which can be conformed to your business. I’ve included this portion of her presentation in …
Locust Trace AgriScience Farm
Locust Trace AgriScience Farm is the newest career and technical high school in Lexington, Kentucky with energy and environmental being key factors in the facility design and agriculture being the educational focus. Locust Trace features spacious classrooms with adjoining labs, 6.5 acres for gardening, a state-of-the-art greenhouse with an aquaculture area for raising native fish, a soaring auditorium with a …
Talking Social Media at Alltech Symposium
I attended the 2012 Alltech International Symposium Discuss Dinner titled, “Creating Raving Fans: How can you embrace the digital world for your business?” Our moderator was Michele Payn-Knoper, Cause Matters. Michele had a very diverse group to deal with. I think we had folks from about 15 countries in the room! They had a lot of questions about social media …
Dr. Pearse Lyons Wraps Up Alltech Symposium
The 2012 Alltech International Symposium has concluded. The “Magic Man” as he was called more than once during the event is Dr. Pearse Lyons. Here he is on stage during the closing session this morning. I was able to ask Pearse his thoughts in closing at the end of the session. He says “What a pity it’s over.” He’s ready …
Tom and Anya’s Future
The 2012 Alltech International Symposium was all about the future and everywhere you looked the faces of Tom and Anya looked back at you. These young children represented all children and many of the presentations here focused on what their world will be like as they grow up. So, after seeing Tom and Anya in pictures we were treated to …
An Alltech View of China
His presentation was titled, “The Great Call of China.” Dr. Mark Lyons talked about what he has learned about the culture and opportunity represented by the China market. In fact, he’s learning the language right now and Alltech predicts that the country may represent 25% of their business in the future. At the 2010 Symposium we got a glimpse at …
Alltech’s FoodPrint Discussion Dinner
The Carbon FoodPrint was the topic of debate for one of the Discussion Dinners at the 2012 Alltech International Symposium. Moderator, Damien O’Reilly, Irish National Television and Radio Broadcaster, lead the dialogue on perception vs. reality. Delegates enjoyed a tasty chicken dinner while chatting about how much of the carbon footprint hype is branding and how much is changing operations. …
2012 Alltech Smart Debate
This year the Alltech debate session is titled Smart Debate. Topics include: feeding 9 billion people; is Africa now Brazil? What’s next for biofuels and more. Our panelists include Tom Arnold, CEO, Concern, Ireland; Sean Richard, Senior Lecturer in Business Economics, Cranfield University, UK; Dr. Marcus Vinicius Pratini de Moraes, Former Minister of Agriculture and Food Supply of Brazil and …