The dairy checkoff has unveiled Dairy Does More, a national marketing communications platform to help grow demand by reshaping how consumers think about dairy foods. Developed by Dairy Management Inc. (DMI), the initiative brings to life the Undeniably Dairy brand in a contemporary way and reflects a long-term strategy to strengthen dairy’s role in modern lifestyles. As part of the …
Animal Ag News 2/20
House Agriculture Committee Chairman G.T. Thompson released the text of Farm Bill 2.0 (the Farm, Food, and National Security Act of 2026). The National Cattlemen’s Beef Association (NCBA) welcomes the provisions that strengthen the agriculture measures included in the One, Big, Beautiful Bill (OBBB). The U.S. Department of Agriculture (USDA) announced proposed updates to federal line speed regulations in poultry …
Industry Awards at 2026 CattleCon
The Prime Cut Awards ceremony was a new feature this year at the 2026 CattleCon, honoring legacy, leadership and excellence in the industry with a variety of awards. The Greg Henderson Excellence in Agricultural Journalism Award was presented this year to Burt Rutherford, a freelance writer and former senior editor of BEEF magazine who has spent his career helping producers …
Animal Ag News 2/10
At Moore Air Base, U.S. Secretary of Agriculture Brooke L. Rollins and Governor of Texas Greg Abbott celebrated a significant achievement in the fight against New World Screwworm (NWS) with the completion of a U.S.-based sterile fly dispersal facility in Edinburg, Texas. This facility expands USDA’s ability to disperse sterile flies along the border and into the United States, if …
CattleFax Outlook from CattleCon
The CattleFax Outlook Seminar is always a popular event at CattleCon and it was packed as usual last week in Nashville. CEO Randy Blach told cattle producers they should be proud of the current state of the beef industry. “This is my 45th year at CattleFax, so I’ve seen some of those ugly, ugly days back in the 80s and …
BQA Awards Presented at CattleCon
Winners of the 2026 Beef Quality Assurance (BQA) Awards were announced last week at CattleCon 2026 in Nashville. The BQA Awards annually recognize outstanding beef and dairy producers, marketers, and educators that best demonstrate animal care and handling principles as part of day-to-day activities. And the winners are: 2026 BQA Cow-Calf Award – East Foundation Ranches, Hebbronville, TX 2026 BQA …
2026 NCBA Officer Team Approved at CattleCon
The National Cattlemen’s Beef Association (NCBA) board approved the 2026 NCBE officer team at CattleCon in Nashville last week, with Gene Copenhaver of Virginia taking the helm as president. Kim Brackett of Idaho is now president-elect, and Skye Krebs of Oregon is vice president. Kenny Rogers of Colorado was elected chair of the NCBA Policy Division and Scott Anderson of …
RFK Jr. Gets Warm Welcome at CattleCon
Health and Human Services Secretary Robert F. Kennedy Jr. received a warm welcome from some 9,000 attendees at CattleCon in Nashville on Thursday, in light of his agency’s new dietary guidelines that turned the food pyramid on its head. “We now have a food pyramid, which we flipped upside down, because it made more sense. That puts protein at the …
CattleCon 2026 Breaks Attendance Record
CattleCon 2026 has broken the all-time event attendance record this week, with more than 9,400 cattle producers and industry stakeholders converging in downtown Nashville, Tennessee. “There’s a lot of smiles, a lot of optimism, and everybody’s having a great time, not only with the just current state of the beef industry and how good things look for us, but also …
Environmental Stewardship Awards at CattleCon 26
The National Cattlemen’s Beef Association (NCBA) presented Wine Glass Ranch in Imperial, Nebraska, with the 2025 Environmental Stewardship Award Program (ESAP) National winner during CattleCon 2026 in Nashville this week. “This ranch has been in my family for 140 years, and we are the stewards of the ground,” said Logan Pribbeno with Wine Glass Ranch. “We are grazing the best …