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The Modern Global Foodie – Are You Marketing to Them?

Jamie Johansen

Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …

Agribusiness, Audio, Food, International, Marketing, Soybean, USSEC

Latest Bayer offer to Monsanto

Chuck Zimmerman

Here’s the latest update on the proposed Bayer acquisition of Monsanto with published statements from each. From Bayer: Bayer confirms advanced negotiations with Monsanto concerning a proposed transaction. While key terms and conditions have not yet been agreed, Bayer would be prepared to provide a transaction consideration of USD 127.50 per Monsanto share only in connection with a negotiated transaction. …

Agribusiness, Bayer

BASF Holds Global Press Conference – #ShapeAg16

Chuck Zimmerman

In Ludwigshafen, Germany, BASF held a global press conference for journalists from all over the world. We started out at the BASF Conference Center before going to the BASF Agricultural Center in Limburgerhof for breakout sessions on IT-solutions (Maglis), a tour of the R&D Center and overview of Revysol, a new benchmark in disease control. During the morning press conference …

Agribusiness, Audio, BASF

#IFAJ2016 Tour – Part 10 – Bayer Bee Habitat

Chuck Zimmerman

You might think bees just live in hives. You would be wrong. They live all over the place. I got some up close and personal looks at this during the IFAJ Bayer Tour that included having Dr. Patrick Lind, employed at FlächenAgentur Rheinland GmbH, show us different places and reasons for bee habitat on the Damianshof Farm. There are a …

Agribusiness, Audio, Bayer, Bees, IFAJ, International, Video

The 2016 GROWMARK Report

Lizzy Schultz

Five members of GROWMARK’s leadership team kicked off the 2016 GROWMARK Annual Meeting & Agribusiness Symposium with a presentation of the 2016 GROWMARK Report, an announcement of the company’s estimated 2016 financial results. The report was presented to an audience of shareholders present at the event. The report was presented by: Mike Woods, Senior Vice President and Chief Financial Officer …

Ag Groups, Agribusiness, Audio, GROWMARK

GROWMARK Focused on Policy as Election Nears

Lizzy Schultz

The upcoming Presidential election, and the potential changes to funding and regulation that the changing administration may bring, is a concern for many within the agriculture industry, and it was a major talking point during the 2016 GROWMARK Annual Meeting & Agribusiness Symposium. Chuck Spencer, Executive Director for Government Affairs at GROWMARK, is using the upcoming elections as an opportunity …

Agribusiness, Audio, GROWMARK

A Glimpse into the World Economy Outlook

Jamie Johansen

The international audience at the U.S. Soy Global Trade Exchange went home with a head full of key insights for soybeans and the “World Economic Outlook – Now through 2017” was a small part. Tim Quinlan, Director, Senior Economist, Wells Fargo Securities, Global Division, keynoted the closing plenary and provided an analysis on the macro U.S. and major foreign economies. …

Agribusiness, Audio, International, Markets, Soybean, USSEC

New Holland Expands Self Propelled Forage Harvesters

Joanna Schroeder

New Holland has continued the launch of its Self Propelled Forage Harvester line that started last year. The five model line-up ranges from 480 horsepower all the way up to 825 horsepower according to New Holland’s Doug Otto, with whom I spoke with during the 2016 Farm Progress Show in Boone, Iowa this week. One of the greatest features of …

Agribusiness, Audio, Equipment, Farm Progress Show, New Holland

Iowa Home to New Ag Tech Accelerator

Joanna Schroeder

Iowa is the new home of a new startup business accelerator: Ag Tech Accelerator (The Accelerator). Four investors have provided funding for the initiative including DuPont Pioneer, Farmers Mutual Hail Insurance Company, John Deere and Peoples Company. Each company has committed to providing $100,000 for the first year. The Accelerator was announced by the Greater Des Moines Partnership and the …

Agribusiness, Audio, Farm Progress Show, International, John Deere, Pioneer, Precision Agriculture