What do you do when you expect some negative customer feedback? Send out a news release explaining your actions! That’s what BASF did to explain their pursuit of farmers using saved seed from their Clearfield agreements. In this case with a group of Arkansas rice growers. Although I only have the facts stated in the release I think most people would agree that if you enter into an agreement you ought to abide by it. At least that’s what I was always taught.
Gettin Figgy With It
How many of you remember “Ooee, gooey, rich and chewey inside . . . ?” When I was in high school we had a social club that used that as our theme song. We would even go to a grocery store together signing it while we all picked up a package of Fig Newtons and went through checkout in a line. Yes, we were weird.
Surveying Farm Direct Marketing & Agritourism
The North American Farmers’ Direct Marketing Association is attempting to get some major feedback from an industry wide survey. Association executive director Charlie Touchette says in his letter “The farm direct marketing and agritourism industry is perhaps the fastest growing sector related to agriculture today. Some of you have been on the cutting edge of this farm and ranch survival strategy for decades. Some are just entering this realm of diversification, and some new entry farmers and ranchers consider it to be the only feasible way to enter into agriculture at all.”
Draxxin – New From Pfizer Animal Health
I recently received the media kit for the Draxxin Injectable Solution annoucement from Pfizer Animal Health. Besides letting you know about it I thought I’d comment on the “kit.” I think it’s nice to receive a very easy to use and functional media kit like this. Basically it came with a nice explanatory cover letter from the agency (Rhea & Kaiser) and a CD which contains the news release, photos, logo, faq’s, research reports on the product, the label and contacts for more information. Very creatively done, excellent graphic work, the disk worked and was easy to use.
Rabobank Selects Morgan & Myers
Always happy to see announcements from my agency friends. This time it’s Morgan & Myers who have to be happy. As a former broadcaster it’s nice to see a plan for a blend of print and radio!
Jeff Koenig Commodity Blogger
You know I love a blogger so I really like what Jeff Koenig is doing with his website. Jeff is using blogging software to build a very interesting site for his business. I think it’s laid out very well. It’s simple and contains a ton of information. You have to register in order to enter the site and see what’s he writes though.
Bayer/Doane Desktop Rust Alert Tool
I’m not a big fan of installing extra software on my computer but for someone who wants the latest information on soybean rust this is an interesting tactic.
Linn Group Releases Crop Estimates
I assume the Linn Group sent this information out so that we would pass it along. They’ve produced some corn and soybean crop estimates on a nice looking map with breakouts by state. You can see the map here.
2005 Agroterrorism Assembly
Agroterrorism is a hot topic right now. Aon Corporation looks like they not only have a handle on the issue but are being very proactive in helping create public dialogue.
Energy Legislation Good News For Pioneer
I haven’t mentioned that President Bush signed the Energy bill into law earlier this week since you’ve probably seen it all over the news. However, it has a big impact on agribusiness and ultimately marketing for companies like Pioneer Hi-Bred. You know it means a lot to groups like the National Corn Growers Association, among many others but I haven’t seen many company releases until now. It’ll be interesting to see what happens with all this push for renewable fuel. Some are already predicting that we’ll see more production and use than the legislation mandates.