There’s more to California wine than just the Sonoma and Napa Valley. That’s what the Paso Robles region wants you to know and they’re putting up a multi million dollar advertising campaign to promote it starting with their website. Referrals, print and online advertising, and search engines are expected to drive traffic to the site. The winery alliance mission statement is: “The Paso Robles Wine Country Alliance communicates, reinforces and enhances our status as a world-class wine region.”

So this is how the producer gets their payoff for using these news hybrids. “Up to” a 40 cent per bushel premium is a nice extra!

Now isn’t this a good looking group? The Tessenderlo Kerley folks brought in the media to tour their plant. That’s a great idea. Bring the media in and do a show and tell. Best way to get everyone on the same page!

At first glance the news about ScanControl’s service and software enhancements is pretty difficult to digest. Pretty technical language for one thing and lots of it. That’s why I was very glad to see that they included a link to a flash demo. Pictures speak a thousand words or at least make something like this easier to understand!

Pioneer Hi-Bred and Dow AgroSciences announced today that they’ve received U. S. regulatory approvals for Herculex XTRA Insect Protection. Growers can look for this trait in corn hybrids for 2006 planting. Of course this was produced and distributed as a Talking News Release!

First the product announcements come out in droves, then it’s people announcements. Iron Solutions has someone new to lead their sales efforts.

Valent just announced some organizational changes that sure look like they’re adding a lot to someone’s work load! As the head man Trevor certainly had a full time job. Now he’s taking on all field sales? Wow.

Here’s an announcement from Syngenta that is filled with words I love, like “burndown.” That’s what I want to do to weeds, burn them down! Even better this new formulation is more “user-friendly.”

This is a two blog post. That means that it will appear on AgWired and on World Dairy Diary. Why? Because these folks did a great media relations event at World Dairy Expo and they have new product news.