In case you needed another reason to have ZimmComm New Media blog an event let’s look at a search engine result from this afternoon. I just did a Google search for the words, Syngenta Media Day. Of 256,000 results, AgWired was the #1 result above Syngenta’s own website! Not too shabby for a little old “new media” outlet, eh? We’re …
BASF Brings Joy To The Media
Moving up to gold sponsorship this year at the Agricultural Media Summit is BASF. Gold means sponsoring a lot of things. I interviewed BASF Communications Manager, Joy Watson, to learn what they’re doing and why.
Interview With Mary-Dell Chilton
I thought it would be appropriate to make my last post from Syngenta Media Day include an interview with Mary-Dell Chilton. Mary says she’s way past retirement age but still gets in early each day to get to work. Why? Because she thinks it’s exciting and important.
Scientific Communications Manager
Besides the work that Gibbs & Soell did in putting together today’s Syngenta Media Day it also takes some work inside the company. The person doing that is Jane Bachmann, Scientific Communications Manager.
Biotechnology Discovery Engine
Roger Kemble is head of crop genetics research for Syngenta. Here he’s being interviewed by AgDay TV.
Learning About Syngenta Seed
The final stage of our media day at Syngenta Biotechnology, Inc. was an opportunity for interviews. A couple of the guys escaped me but I have several for you.
Getting Into Genomics
After lunch we had two final presentations. The first one was done by John Salmeron, Group Leader, Applied Genomics.
Bug Resistent Corn
We couldn’t get out of the research area without talking about bugs. Particularly bugs that chew on corn plants.
Making Corn For Ethanol
After visiting the greenhouses we toured into a lab where we got an enzyme lesson. We also got to watch a real time demonstration.
Seeing The Greenhouses
The longest part of our tour was in the greenhouses. Our host here was Dawn McNamara.