At the NAFB convention recently I spent some time in the John Deere booth. Pictured here are Seth Crawford (l), Leigh Ann Cleaver (BCS Communications) and Barry Nelson (r).
I interviewed Seth about John Deere’s new “Reach For The Stars” program they announced in conjunction with the American Soybean Association. This program is designed to provide U.S. soybean growers with opportunities to learn more about precision ag systems. It also has a contest portion in which selected growers will be able to choose from among “15 premium level precision ag systems, each with a suggested retail price of more than $20,000, for the entire 2007 U.S. growing season. After the program ends, qualified participants will be offered an opportunity to purchase the entire system, or just the components they want to own, at a greatly reduced price.”

Here’s some big news for all you chicken lovers out there.
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Here’s an interesting concept. A company to do online market research of farmers that’s owned by farmers. I’ve got an appointment to speak with Steve Hawkins tomorrow and will bring you that interview in next week’s ZimmCast.
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The old food vs. fuel debate never ends. I am of the opinion that our farmers and agribusinesses can more than compensate for the needs of both. For example, take this announcement from ADM. They’re going to increase oilseed crushing capacity at a number of plants. I’m sure this is just one example of how we’ll continue to develop alternative fuel sources while still feeding the world.
Monsanto is building a new soybean breeding facility in South Dakota. They broke ground just this week in fact.