Cotton Incorporated wants consumers not just to know, but to feel the natural attributes of cotton. That’s why the company has developed a new branding campaign, “A Natural Part of Everyday Life.” The campaign will run in approximately 85 malls throughout all 50 states. “A Natural Part of Everyday Life” spotlights the new Natural(TM) trademark while showcasing images of people …
There’s a New Marketing Firm in Town
The Hondo Group, a marketing communications company, is moving to new ground. The Fort Worth-based firm has announced the grand opening of a new location in Darlington, WI. The Wisconsin office will serve as the company’s hub for Midwest operations. Pictured (l-r) are Patricia Lawson, account supervisor at The Hondo Group; Kim Jones, vice president of The Hondo Group; Lynn …
Biofuels Digest Finds Global Impact on Rising Food Costs
The media has been pointing fingers at biofuels, blaming them for rising food costs. But a study from The Biofuels Digest suggests rising food costs are the result of global pressures, such as China’s increasing demand for meat. Biofuels Digest says their study finds that for every bushel of grain used to make U.S. ethanol, six are used to support …
Ceres First to Brand Bioenergy Seeds
As technology unleashes more and more energy possibilities from more and more crops, it can get a little confusing as to which plants can do what. Ceres, Inc. plans to clarify bio-friendly seeds with its new bioenergy seed brand. Energy crop company Ceres, Inc. plans to market its agricultural seeds and traits under the trade name Blade Energy Crops in …
Schwarzenegger to Speak at BIO International Summer Convention
The state of sustainable agriculture in developing countries will be one of the main issues addressed at the BIO International Convention this summer. The Biotechnology Industry Organization is hosting the convention in San Diego from Tuesday, June 17 through Friday, June 20. Biotechnology leaders from around the globe will be descending upon San Diego, one of the leading biotech hubs …
Mysterious, New Beef Could Vanish
An agricultural research facility in Florida fears the 10 percent reduction in ag research funding will close its doors… and abruptly abort research on a nameless, mixed breed of cattle. The St. Petersburg Times reports: Indeed, few people have ever seen cattle like these. Unless you’re knowledgeable in bovine research, the cross-bred calves huddled in tall grass of the pastures …
The First Kentucky Malt Whiskey
Alltech does so many things it takes a while just to list them and understand them. A new venture is the production of “Lyons Reserve,” the first ever Kentucky Malt Whiskey. Here’s Alltech President, Dr. Pearse Lyons, presenting the first bottle to Kentucky Governor, Steve Beshear. I’d say the Governor did well at today’s Nutrigenomics Center ribbon cutting! Dr. Lyons …
Alltech Founder Dr. Pearse Lyons
Alltech’s founder and President, Dr. Pearse Lyons, is holding up a gene chip. It’s what the company’s new, first-of-it’s-kind Nutrigenomics Center is all about. Dr. Lyons says that when he started his career he could only dream about the type of laboratory that the researchers here will be working in. I, along with everyone at Alltech, am very excited about …
Alltech Hosts Kentucky Governor
Kentucky’s Governor, Steve Beshear was on hand this morning to cut the ribbon to open the Alltech Nutrigenomics Center. He says that he’d love to see a facility like this in every county in the state. He wants Kentucky to project an image of a state that encourages technology, industry and engineering as well as race horses and good bourbon. …
NAMA Wrap-up
In the words of NAMA Executive Director Jenny Pickett (pictured right), organizers of this year’s “Leading the Charge” Agri-marketing Conference “knocked it out of the park.” This was Jenny’s first conference as the Executive Director, though she has been a part of NAMA for a long time. Jenny stepped up as executive director last year when the previous director, Eldon …