Fresh Glue is Sticky

Chuck Zimmerman

BKG GroupI really wish more advertising and public relations agencies working with agricultural clients had a blog. I haven’t seen much yet. That’s why I got excited about Fresh Glue. One of the words I hear more and more marketing people using lately is “sticky.” Well Fresh Glue is kind of sticky.

Agencies

Look Up Steve Mercer

Chuck Zimmerman

If you’re looking for an “Accomplished marketing services executive with proven strategic planning, management and implementation experience in agricultural, animal health and business-to-business marketing,” then you ought to look into Steve Mercer. Yes, Steve’s got a blog set up and I hope he gets a lot of visitors.

Agencies

Meeting Observers

Chuck Zimmerman

Kathy & JayYou never know who you’ll run into at a meeting like this.

At one of the early meetings here I found Kathy Cornett and Jay Truitt. They were observing the situation at the NCBA Allied Industry Council & Product Council Meeting.

Ag Groups, Agencies, Beef

Drake & Company Wins Silver Anvil

Chuck Zimmerman

Steve Drake & Stanley CupIt may look like Steve Drake won the Stanley Cup but he really didn’t. He just got his picture taken by it. However, Drake & Co. did win a big award along with their client the National Christmas Tree Association.

Ag Groups, Agencies

Colle+McVoy & New Holland On Adrants

Chuck Zimmerman

It’s great to see agricultural advertising get noticed in the non-ag world. Take this post on Adrants. Steve noticed that New Holland is hip and that Colle+McVoy is responsible. You’ll be seeing just how hip, or should I say, “country,” New Holland is in coming days right here.

Agencies, Agribusiness, Tractor