Rhea & Kaiser Recognized for CAT Work

I suppose having to spend some time on a sailboat in Baltimore harbor would be okay in order to receive some awards. It looks like that’s what Rhea & Kaiser had to do.

Rhea & Kaiser Marketing Communications, a leading integrated marketing communications agency, was recently recognized by the Association of Equipment Manufacturers (AEM) during the annual Publications in Construction Association “Measures of Success in Communications” awards in Baltimore. For the second year, R&K was the most recognized agency at the competition for equipment marketing by winning an unprecedented four awards for its efforts on behalf of Caterpillar General Construction and The Cat Rental Store. In 2005, the agency also brought home four awards, including AEM’s first ever Best of Show.

“Rhea & Kaiser has a long history of working with equipment clients, so we are especially proud to be recognized by AEM,” said Jim Haist, senior vice president of Rhea & Kaiser.

The following awards were presented to R&K:

First place in the “Product Literature” category for the Compact Construction Equipment (CCE) Legacy brochure

Second place in the “Magazine Ad – Series” category for the Cat Rental Stores “Rent It Here” campaign

Second place in the “Magazine Ads – Single/Fractional” category for the CCE “A full line with tons of experience” advertisement

Second place in the “Direct Mail – Campaign” category for the Chopper direct mail campaign

“This recognition is the result of the collective efforts of the Cat General Construction, Cat Rental Store Divisions and Rhea & Kaiser,” said Fred Nichols, management supervisor of Rhea & Kaiser. “We are grateful for the opportunity to work with these Caterpillar teams.”