2025 Tech Hub Live

Public Affairs Division at Osborn & Barr

Chuck Zimmerman

Osborn & Barr has created a public affairs division led in part by Missouri’s just-past Director of Agriculture. The new group will allow O&B, North America’s largest agency focused on agricultural and rural markets, help its current and future clients manage critical public policy priorities. Specifically, the public affairs group will monitor key issues as they relate to agriculture, alternative …

Agencies

Mullen is New Integrated Marcomm Agency for BASF

Chuck Zimmerman

It looks like we’ll be getting to work with a new agency for BASF. Mullen has won integrated marketing communications duties for BASF U.S. Crop Protection to enhance awareness and sales of the company’s herbicides, fungicides, insecticides, plant regulators and seed treatment technologies that offer the highest level of crop protection solutions to growers across the U.S. “Mullen’s team went …

Agencies, Agribusiness, BASF

Jean Hiller is PICA Award Winner

Chuck Zimmerman

Jean Hiller, Two Rivers Marketing, has received a big award from AEM’s Publications in Construction and Agriculture subgroup. She’s their 2008 Public Relations Person of the Year. PICA honored Hiller at AEM’s annual Marketing Council Seminar, held recently in Portland, Ore. “Everyone at Two Rivers Marketing is very proud of Jean,” said Brian Jones, president. “Jean has a magnanimous spirit …

Ag Groups, Agencies

Meyocks Group Goes Independent

Chuck Zimmerman

The Meyocks Group is brave enough to be independent. Doug Jeske, chief operating officer of The Meyocks Group advertising agency, has acquired the firm from Hy-Vee, the two parties announced today. The Meyocks Group will continue to be advertising agency of record for Hy-Vee. “This change in ownership gives The Meyocks Group the opportunity to operate and grow as an …

Agencies

Bader Rutter + Two

Melissa Sandfort

Bader Rutter, an integrated marketing services agency based in Milwaukee has added two associates to its public relations group. Allyssa Berry joins the agency as an assistant account executive. A native of Pattonsburg, Mo., Berry recently graduated from the University of Missouri with a bachelor’s degree in agricultural journalism. She will be working on the Dow AgroSciences account. Rick Stoner …

Agencies

Osborn & Barr News

Chuck Zimmerman

There have been some hirings and promotions at Osborn & Barr. Sarah Yancey brings her award-winning skills to her new role as account executive on the United Soybean Board and QUALISOY accounts. Rob Petrovich serves as a senior copywriter for accounts such as Michelin Ag Tires. Rob brings several years of experience to O&B having worked for agencies such as …

Agencies

Bader Rutter Adds Wirth

Chuck Zimmerman

More growth at Bader Rutter. Bader Rutter, an integrated marketing services agency based in Milwaukee, hired Kim Wirth as an assistant account executive and promoted Lindsay Sasse to assistant account executive in the agency’s account management group. Prior to joining Bader Rutter, Wirth worked for Publicis Dialog in San Francisco. Wirth is a graduate of the University of Wisconsin – …

Agencies

Sacia and Duwe Join Filament Marketing

Chuck Zimmerman

Filament Marketing has added a couple of new people to their staff. Filament Marketing, LLC has announced the hiring of Buffy Sacia as an associate marketing executive. In this role, she will coordinate marketing projects and conduct public relation activities in order to carry out strategic marketing plans for many of the company’s clients. Sacia has worked as an intern …

Agencies

Erin Malewicki Joins Bader Rutter

Chuck Zimmerman

I’m really glad I’m going through my email. Somehow I missed this when I took my Mac in. Erin Malewicki has joined Bader Rutter & Associates as an assistant account executive in the agency’s Account Management Group. Malewicki comes to the agency from GMR Marketing where she was an account coordinator. She will be working on the firm’s animal health …

Agencies

Pfizer Animal Genetics Selects Charleston|Orwig

Chuck Zimmerman

The agency will be their marketing and communications firm. Charleston|Orwig will assist Pfizer Animal Genetics with introducing and establishing its new brand as the global leader in livestock genomics. Initially, the agency will help develop new public relations and customer advocacy strategies to effectively position Pfizer as a leader in this category. “Our goal in finding a partner to help …

Agencies, Agribusiness, Animal Health