There’s a new copywriter at AdFarm. He’s Jacob Edenfield. Jacob has worked on a range of agricultural and business-to-business brands and markets for companies including Monsanto, Intervet/Schering-Plough, United Soybean Board, National Pork Board, Solutia and SFP in his role as Associate Creative Director with Osborn & Barr Communications. His background also includes deep experience across the spectrum of message-delivery tools, …
Charleston Orwig is Legendary in the Dairy Business
Charleston Orwig must have more dairy industry related clients than any other communications agency in the country, which makes sense since they are located literally in the heartland of the state synonymous with dairy production – Hartland, Wisconsin. At World Dairy Expo this year they are working with a number of clients – including Alpharma, Arm and Hammer animal nutrition, …
Paulsen Marketing Adds Three
Paulsen Marketing has added three new faces to the team. The new Paulsenites are (l-r) Tara, Lisa and Jordin: Lisa Leuning, Digital Project Manager Large Web sites can become full-time jobs unto themselves. Lisa is the project owner for large digital projects at Paulsen. It’s safe to say that we’ll be keeping her busy with site research, competitive analysis, content …
Lessing-Flynn Gets Reel Social
More and more agencies are ramping up staff understanding and expertise on new media. The latest is Lessing-Flynn. Lessing-Flynn has introduced a new, turnkey service developed specifically to assist businesses in both developing and executing social media marketing strategies. The new service, called Reel Social, was designed to help marketers tap into the marketing potential of emerging new media tools …
McCormick Company Celebrates 20 Years
McCormick Company is celebrating 20 years in business and held a great event yesterday to not only enjoy this milestone but assist a good cause at the same time. Thanks to Janell Aust for the information and photo. McCormick Company teamed up with clients, suppliers, local businesses and employees on Thursday, August 27, to celebrate 20 years of McCormick operating …
BASF Plant Sciences NutriDense Blog
More of the BASF ag divisions are entering the social media world. Now BASF Plant Sciences has unveiled a new blog for NutriDense. It’s refreshing to see agencies that are becoming more willing to work with their clients on these types of projects. The blog will be updated regularly with podcasts, videos and articles from BASF Plant Science executives and …
Nicholson Kovac Agriculture New Media Usage Study
48% of large acre corn/soybean growers send 5 or more text messages a day! That’s just one of the findings from a survey conducted by Nicholson Kovac. In this week’s program you can hear Sheree Johnson, Nicholson Kovac Senior VP and Director of Media talk about their findings. Just when I was about to write a post inspired by Jeff …
Gibbs & Soell Take Pulse of Ag Comm on Social Media
During the recent Ag Media Summit my friends at Gibbs & Soell conducted an “Ag Industry Pulse Check: Use of Digital and Social Media.” It’s a survey of attendees to gauge their feedback on the subject. To learn about the results I spoke with Gardner Hatch, who you can contact to get the full story. It was very interesting to …
The Haymond Group Formed
Allen Moczygemba has been busy creating a new enterprise. The Haymond Group, LLC a new marketing consulting firm with an emphasis on providing Customer Relationship Management (CRM) expertise has been formed to serve agribusiness clients. Industry veteran Allen Moczygemba has been named President of The Haymond Group, which is being funded with private equity. Joining Moczygemba on the management team …
Steve Engle Joins Pure Marketing and Media
If you’re wondering where Steve Engle is then wonder no more. Steve Engle is joining Pure Marketing and Media as Creative Director and as President of Pure Ag, the agency’s new agribusiness division. During his 28-year agency career, Engle has worked on many major accounts in a variety of industries, including Monsanto, Syngenta, Bayer, DuPont, John Deere, Pioneer, DeKalb, Bank …