McCormick Company is celebrating 20 years in business and held a great event yesterday to not only enjoy this milestone but assist a good cause at the same time. Thanks to Janell Aust for the information and photo. McCormick Company teamed up with clients, suppliers, local businesses and employees on Thursday, August 27, to celebrate 20 years of McCormick operating …
BASF Plant Sciences NutriDense Blog
More of the BASF ag divisions are entering the social media world. Now BASF Plant Sciences has unveiled a new blog for NutriDense. It’s refreshing to see agencies that are becoming more willing to work with their clients on these types of projects. The blog will be updated regularly with podcasts, videos and articles from BASF Plant Science executives and …
Nicholson Kovac Agriculture New Media Usage Study
48% of large acre corn/soybean growers send 5 or more text messages a day! That’s just one of the findings from a survey conducted by Nicholson Kovac. In this week’s program you can hear Sheree Johnson, Nicholson Kovac Senior VP and Director of Media talk about their findings. Just when I was about to write a post inspired by Jeff …
Gibbs & Soell Take Pulse of Ag Comm on Social Media
During the recent Ag Media Summit my friends at Gibbs & Soell conducted an “Ag Industry Pulse Check: Use of Digital and Social Media.” It’s a survey of attendees to gauge their feedback on the subject. To learn about the results I spoke with Gardner Hatch, who you can contact to get the full story. It was very interesting to …
The Haymond Group Formed
Allen Moczygemba has been busy creating a new enterprise. The Haymond Group, LLC a new marketing consulting firm with an emphasis on providing Customer Relationship Management (CRM) expertise has been formed to serve agribusiness clients. Industry veteran Allen Moczygemba has been named President of The Haymond Group, which is being funded with private equity. Joining Moczygemba on the management team …
Steve Engle Joins Pure Marketing and Media
If you’re wondering where Steve Engle is then wonder no more. Steve Engle is joining Pure Marketing and Media as Creative Director and as President of Pure Ag, the agency’s new agribusiness division. During his 28-year agency career, Engle has worked on many major accounts in a variety of industries, including Monsanto, Syngenta, Bayer, DuPont, John Deere, Pioneer, DeKalb, Bank …
AdFarm/AGROTAIN Relay Team Wins Division
You might remember last week’s post about the Mt. Ranier Relay Race that AdFarm and their client AGROTAIN were participating in. I received a photo and update from Jason Streubel who was on the team. He’s a soil science PhD student at Washington State University. He says their team won their division! Jason is also a blogger and you’ll find …
Kelly Ferguson Rejoins The Meyocks Group
The folks at The Meyocks Group are very happy to have Kelly Ferguson back on the team. Kelly Ferguson has rejoined The Meyocks Group, directing the agency’s market analysis and strategy efforts. He also serves on the agency’s management team. A native of Clarinda, Iowa, Ferguson interned at the agency while completing a bachelor’s degree in marketing and management at …
AdFarm/AGROTAIN Mount Ranier Relay Team
The folks at AdFarm are rooting for their team which is competing today in the Mount Rainier to Pacific Relay. Hello AdFarmers! Runners and non-runners alike, tune your monitors to Twitter updates courtesy of our own Dan Danford at http://twitter.com/DanDan4D . He is one of the 11 member AGROTAIN client/agency team to run the Mount Rainier to Pacific Relay – …
Teaching Ag In New York City
We all wonder what kids are being taught about agriculture in schools today. In New York City, one high school has a complete 4 year agricultural education program with a very good percentage of graduates going on to careers in ag. In this week’s program we’ll hear all about it. The idea for this week’s program came from an announcement …