I found out what’s new at BCS Communications at their recent holiday open house party. This is an episode in my series with the leadership of agricultural marketing and communications agencies. Pictured are the principals, (l-r) Kelly Schwalbe, Leigh Ann Cleaver and Illinois Blaisdel. It was hard to drag them away from friends and clients but we found a place. …
FMC Appoints Swanson Russell Agency of Record For Crop Business
FMC Corporation has just announced that Swanson Russell will be their communications agency of record for their North American crop business. Effective immediately, Swanson Russell will work with FMC to provide public relations, strategic marketing, media planning, interactive and advertising support for FMC herbicide, insecticide and fungicide crop protection products. FMC recently added Swanson Russell as an advertising agency to …
Throw A Snowball To Show You Care
Sometimes getting hit by a snowball doesn’t hurt. Take the Heibing Snowball Fight for example. Via Twitter I got hit by a snowball from Ron Martin. You can share the “love” too.
Behringer Joins BCS
Our good friend Sally Behringer has a new job with our good friends at Blasdel Cleaver Schwalbe Communications. She’ll be an account manager on several key public relations accounts. The photo is from last week’s agency open house (party). Behringer has more than 20 years of experience in agricultural public relations and marketing communications. She has served clients in the …
Paulsen Marketing Asks Farmers Directly
In this week’s program we’re going to learn what’s new at Paulsen Marketing. Listen in on my conversation with Greg Guse, Sara Steever and Kristi Moss. The main topic of our discussion was their just completed project titled, “Adoption of Communication Tools in Agriculture.” You can find a project summary that includes video interviews with the farmers themselves on their …
Sara Palin Visits BCS Communications
The streets of Kansas City, MO were safe for a while last night while the party raged on at the BCS Communications Open House. Visiting was Sara Palin (not the Sarah). She took time to pose with just about everyone at some point. Yours truly was taking photos, some of which you can find online. I interviewed the partners of …
BCS Open House
It’s holiday time and that means open house at BCS Communications. Here are the B, the C and the S in their holiday outfits. Can you guess who is who? If you can’t then you should stop by this evening and find out. I’ll be there once again and am glad they ordered some clear weather this year.
Advocacy Starts With Weber Shandwick
The next stop in our series of conversations with agency leadership is Weber Shandwick. In this week’s program you’ll hear from JoDee George and David Krejci. Since our theme is all about “what’s new” you’ll hear them answer – Farm and Food Advocacy Practice. It’s a timely focus and one they’ve been working on for some time. As they told …
Woodruff Sweitzer in a Growth Phase
The ZimmCast series of interviews with agricultural marketing agency leadership continues with the co-founder of Woodruff Sweitzer, Terry Woodruff. Terry and his partner Steve Sweitzer both grew up in rural Mexico, Missouri which is just down the road a piece from Columbia where one of their several offices is located. Others are in Kansas City and Calgery, Alberta. The two …
Quarry & Syngenta Canada Agree To Marketing Partnership
Quarry Integrated Communications and Syngenta Crop Protection Cananda have agreed to a new, multi-year marketing partnership. According to Patrick Crampton, Head of Marketing for Syngenta Canada, Quarry’s deep knowledge of the agriculture industry, combined with its ability to service all of Syngenta Crop Protection’s marketing communications needs in an integrated manner was the impetus for the partnership. “Syngenta Canada is …