It’s time to learn what’s new with Padilla Speer Beardsley courtesy of Dean Huff, Senior Vice President, Agribusiness and Environmental Science. This is the continuation of my series of podcast conversations with the leadership of various types of agricultural communication agencies. Dean is relatively new to the agency which has offices in Minneapolis and New York City and he says …
Drake & Company Making Dreams Fly
Let’s meet a different kind of agency, an association and cause management company. Let’s meet Drake & Company and who better to talk about it than the man himself, Steve Drake. This is the continuation of my series of podcast conversations with the leadership of various types of agricultural communication agencies. I remember when Steve got his company started about …
Happy Holidays From Rhea + Kaiser
Rhea + Kaiser has produced a holiday card that showcases various personas you may be familiar with that include the Traditionalist, Holiday Homemaker, Kid-at-Heart, Holiday Prepster, Non-Traditionalist, Eco-Maniac, Fashionista, Office Party Over-Indulger, Ad Agency Creative Director and Ad Agency Client. Got a holiday card you’d like to share?
Ding-a-Long With Woodruff Sweitzer
It’s Christmas time and the holiday cheer is spreading. I will confess that this musical greeting was too hard for me. I tried it though. Maybe you can do better Sing along with Woodruff Sweitzer Every holiday season the Woodruff Sweitzer Choir gets together to sing some of our favorite yuletide carols. This year we need your help to hit …
USFRA Selects DrakeCo
The U.S. Farmers & Ranchers Alliance (USFRA) has selected Drake & Company to provide association management services. I missed this in my Twitter feeds and it was brought to my attention this evening during the Gateway NAMA holiday dinner by Brian Reuwee. So, way to go Steve Drake and Hugh Whaley and Brian and crew! “USFRA established a transparent process …
BCS Communications Strategy For Growth
I found out what’s new at BCS Communications at their recent holiday open house party. This is an episode in my series with the leadership of agricultural marketing and communications agencies. Pictured are the principals, (l-r) Kelly Schwalbe, Leigh Ann Cleaver and Illinois Blaisdel. It was hard to drag them away from friends and clients but we found a place. …
FMC Appoints Swanson Russell Agency of Record For Crop Business
FMC Corporation has just announced that Swanson Russell will be their communications agency of record for their North American crop business. Effective immediately, Swanson Russell will work with FMC to provide public relations, strategic marketing, media planning, interactive and advertising support for FMC herbicide, insecticide and fungicide crop protection products. FMC recently added Swanson Russell as an advertising agency to …
Throw A Snowball To Show You Care
Sometimes getting hit by a snowball doesn’t hurt. Take the Heibing Snowball Fight for example. Via Twitter I got hit by a snowball from Ron Martin. You can share the “love” too.
Behringer Joins BCS
Our good friend Sally Behringer has a new job with our good friends at Blasdel Cleaver Schwalbe Communications. She’ll be an account manager on several key public relations accounts. The photo is from last week’s agency open house (party). Behringer has more than 20 years of experience in agricultural public relations and marketing communications. She has served clients in the …
Paulsen Marketing Asks Farmers Directly
In this week’s program we’re going to learn what’s new at Paulsen Marketing. Listen in on my conversation with Greg Guse, Sara Steever and Kristi Moss. The main topic of our discussion was their just completed project titled, “Adoption of Communication Tools in Agriculture.” You can find a project summary that includes video interviews with the farmers themselves on their …