So, what did you do after the Brownfield Party? Hopefully you stopped in to the After-Party hosted by Rhea+Kaiser. Midnight in the Hyatt Lobby was where it was at. After donning your After-Party hat you just headed up the escalator to the restaurant where hot, steaming and syrupy, sticky pancakes awaited. I made it and was really glad since I …
Reierson Honored as NAMA Marketer of the Year
The 2011 NAMA Marketer of the Year was awarded to Roger Reierson, AdFarm. Roger was very surprised to receive the award and says it does not mean it’s “the end.” There’s lots more to come from this man. I spoke with Roger afterward. He says he feels humbled and honored. He’s says the ag industry is a big family and …
NAMA President Thrilled With State of Industry
The president of the National Agri-Marketing Association (NAMA) is thrilled with this year’s conference attendance and the current state of the organization. “It’s always good to be the queen when things are good,” said Vicki Henrickson of BCS Communications. “We have 1700 members this year, we haven’t had that many since the year 2000. We’ve got 1200 registrations for conference …
Hated Sheep Project Coming To Agri-Marketing Conference
There is a reason why Sullivan Higdon & Sink hate sheep. We, at SHS, hate sheep because they remind us of marketing that follows instead of leads, communication that blends in and old thinking that’s best put out to pasture. Don’t follow the flock. Choose to hate sheep, too. Choose to make your brand stand out. So they’re bringing back …
AdMavericks Are Socially AWear
The AdMavericks at Lessing-Flynn have teamed up with Eight Seven Central to introduce Socially AWear, a joint venture that aims to raise money for local charities through online sale of t-shirts that feature local brands. Through nearly a dozen partnerships, Socially AWear looks to capitalize on support for local brands, with all proceeds being split between charitable donations and the …
Woodruff Sweitzer Adds Digital Marketing Director
Scott Christian has joined Woodruff Sweitzer as Director of Digital Marketing. In this role, Christian will serve as lead strategist to expand the agency’s capabilities in helping clients utilize a broad spectrum of digital and social media marketing channels. Christian joins the agency with more than 10 years of digital marketing experience with a wide array of national and international …
USFRA Picks Ketchum
Ketchum has been chosen by the U.S. Farmers & Ranchers Alliance to be its primary communications agency. The announcement represents the next strategic step driving the USFRA mission to strengthen the image of agriculture and enhance public trust in today’s best production practices. The Alliance, currently composed of more than 30 of the nation’s foremost farmer- and rancher-led agricultural organizations, …
Lisa Adams Joins Woodruff Sweitzer
Woodruff Sweitzer announces the hiring of Lisa Adams to the position of Vice President, Director of Public Relations. In this role, Adams is responsible for the management, growth and development of the Woodruff Sweitzer U.S. public relations functions and team. Adams will be based in the agency’s Kansas City office. Adams supports the organization with 20 years of experience in …
McCormick Company Is Fully Integrated
Let’s learn what’s new with McCormick Company this week. As part of my ongoing series of conversations with agricultural marketing and communications agencies I spoke with Mark Perrin, President. Mark says the agency is one of the oldest in the country having started in 1926 in Texas. It has grown to include offices in Amarillo, Kansas City, Des Moines and …
NAMA Announces Leadership Award Winners
The National Agri-Marketing Association has announced award winners. 2011 Agribusiness Leader of the Year NAMA has named Jeff Simmons, President, Elanco Animal Health, as the 2011 Agribusiness Leader of the Year. This award, which is NAMA’s highest honor, will be presented at the Opening General Session of the 2011 Agri-Marketing Conference, “Harvesting Ideas,” April 14, 2011, in Kansas City, Missouri. …