The United Soybean Board’s CEO, John Becherer, got a little bit of love from everyone attending the Osborn Barr reception at Commodity Classic. John is receiving this year’s National Agri-Marketing Association Agribusiness Leader of the Year Award which will be officially presented to him during next month’s Agri-Marketing Conference in Kansas City. However, Osborn Barr which has worked with USB …
R+K names Rob Merritt VP, Director, Public Relations
Rhea + Kaiser has named public relations professional Rob Merritt as VP, Director, Public Relations, effective immediately. Rob will lead public relations strategic planning and project implementation for all clients; oversee public relations new business efforts; and foster and build the agency’s public relations team. Rob brings more than 20 years of public relations and integrated marketing and communications experience …
Expert Opinion Via Social Media
Events started taking place today for IPE Week in Atlanta and Novus International got their schedule started with a presentation titled, “Like It: Consumers want to hear your expert opinion.” The session was conducted by David Armano, Executive Vice President – Global Innovation & Integration. His focus was on “how cutting edge research influences the everyday consumer via social media.” …
McCormick Company Opens Indy Office
McCormick Company, a fully integrated communications agency, has announced plans to open an office in the Indianapolis area to further enhance service to clients in Indiana and nearby states. Norm Cosand, a leader in the art and science of marketing strategy, has joined McCormick as a vice president/group director and will manage this new office. Cosand will continue to provide …
Passing of Van Kaiser
I just received some sad news from Rhea + Kaiser. Agency co-founder, Van Kaiser, has passed away. We echo the sentiments expressed in this statement from the agency. We are deeply saddened to announce that John V. (Van) Kaiser, co-founder of Rhea + Kaiser, passed away this week. He was 68. Van’s creative prowess and contagious humor grounded and inspired …
Sorghum Checkoff Chooses McCormick as Agency
McCormick Company has been chosen as the agency of record for the United Sorghum Checkoff Program (USCP). According to McCormick, they will serve USCP from the company’s Amarillo, Texas, location with assistance from staff in the Kansas City office. USCP is headquartered in Lubbock, Texas, and is a producer-funded organization with focus on crop improvement, high-value markets and renewable fuel …
Rhea + Kaiser A Year Later
It was just over a year ago that I started doing a series of interviews with the leadership at agricultural agencies. I started out with Diane Martin, President/CEO, Rhea + Kaiser and thought it very appropriate to talk with her again to see how things have been going at the agency. To start off, Diane says that things are going …
Seasons Greetings From Gibbs & Soell
I’m not getting tired of these seasons greetings. Hope you’re not either. This one comes from our friends at Gibbs & Soell. Seasons greetings from everyone at Gibbs & Soell. As we look back on our 40th anniversary we are grateful to our clients, employees and friends whose support makes our existence possible. We salute everyone who helped celebrate this …
Government Role In Ethanol Future
At the recent NAMA Trends in Agriculture conference one of our panel discussions focused on “Trends In Energy/Alternative Fuels.” On the panel were Nathan Schock, POET & Matt Roberts, PhD. What are the main influences escalating the demand for ethanol and other plant-based energy? This session examines the trends in the alternative fuel market and the initiatives needed to drive …
Farm Family Purchase Decision Influences
During the NAMA Trends in Agriculture conference I visited with Sara Steever and Heather Covrig, Paulsen Marketing, about their new thought paper titled, “How Multi-Generational Farming Operations Make Major Purchase Decisions.” Heather says that purchasing decisions are becoming more and more important for farmers trying to meet the food needs of a growing population. So Paulsen conducted this study to …