It was just over a year ago that I started doing a series of interviews with the leadership at agricultural agencies. I started out with Diane Martin, President/CEO, Rhea + Kaiser and thought it very appropriate to talk with her again to see how things have been going at the agency. To start off, Diane says that things are going …
Seasons Greetings From Gibbs & Soell
I’m not getting tired of these seasons greetings. Hope you’re not either. This one comes from our friends at Gibbs & Soell. Seasons greetings from everyone at Gibbs & Soell. As we look back on our 40th anniversary we are grateful to our clients, employees and friends whose support makes our existence possible. We salute everyone who helped celebrate this …
Government Role In Ethanol Future
At the recent NAMA Trends in Agriculture conference one of our panel discussions focused on “Trends In Energy/Alternative Fuels.” On the panel were Nathan Schock, POET & Matt Roberts, PhD. What are the main influences escalating the demand for ethanol and other plant-based energy? This session examines the trends in the alternative fuel market and the initiatives needed to drive …
Farm Family Purchase Decision Influences
During the NAMA Trends in Agriculture conference I visited with Sara Steever and Heather Covrig, Paulsen Marketing, about their new thought paper titled, “How Multi-Generational Farming Operations Make Major Purchase Decisions.” Heather says that purchasing decisions are becoming more and more important for farmers trying to meet the food needs of a growing population. So Paulsen conducted this study to …
Meeting Growing Export Demand
At the recent NAMA Trends in Agriculture conference one of our panel discussions featured Tom Dorr, U.S. Grains Council. The panel topic was “Meeting the Growing Demand for Exports for Trade.” Thanks to Paulsen Marketing for supplying this video clip with Tom. Much of American agriculture is dependent on international trade. What does this mean for the future if the …
Jeff Simmons Talks Productivity To Feed Growing Population
At the recent NAMA Trends in Agriculture conference our keynote closing speaker in a shared Session with NAFB was Jeff Simmons, Elanco. He spoke about “Productivity to Feed a Growing Population.” Thanks to Paulsen Marketing for supplying this video clip with Jeff. A growing wave of food insecurity threatens more than 1 billion people around the world. Solutions exist today …
Meet New NAMA President
If you don’t know our new National Agri-Marketing Association President then give this week’s program a listen. I visited with Beth Burgy, Broadhead, who took over the helm at NAMA during the Trends in Agriculture conference. Beth says the big project for NAMA is going to be implementing the new strategic plan. That plan includes three strategy areas that are: …
Rhea+Kaiser Amps Up Account Services
Rhea + Kaiser has AMPed up its account services department. The renaming of the Rhea + Kaiser Account Management and Planning—or AMP—department, formerly known as Account Services, reflects the team’s role as comprehensive account leaders who provide smart, strategic counsel and cultivate big ideas. “Our work has always been much more than servicing day-to-day account details,” said Cheryl Muzinic, director …
Swanson Russell Promotes Four
Swanson Russell announces the promotions of Staci Nass, Shelton Crouch, Nicole Hansen and Kassi Williams. In the Lincoln office, Nass was promoted from graphic-tech specialist to graphic designer. She began her career with Swanson Russell in 2004 as a production artist. A native of Lincoln, Nass graduated with an associate degree in graphic design from Southeast Community College in Milford, …
New Website For Swanson Russell
Swanson Russell has launched a newly designed website. “We’re proud to unveil our new site, which is a result of involvement from employees in every department.” said Brian Boesche, partner and chief creative officer at Swanson Russell. “The new design and content represents who we are, what we do, what we’re passionate about and the caliber of work we produce. …