At last year’s World Dairy Expo we heard about the announcement of the National Dairy Animal Well-Being Initiative. This morning they released the official principles and guidelines. The facilitator for the Initiative is Charlie Arnot. He described the process that got us to this point and says that now it’s time for the Initiative to move to the next step. …
Nuestro Rancho is Our Ranch Beef
Give me a steak from “our ranch.” The American Hereford Association (AHA) and Certified Hereford Beef (CHB) LLC staffs have created a new Hereford-based beef brand specifically targeting Hispanic shoppers. In 31 Hispanic grocery stores throughout the Los Angeles area, shoppers now have the opportunity to buy Hereford beef labeled Nuestro Rancho, from a service case cut just the way …
Terry Stokes Resigns From NCBA
I just learned that Terry Stokes has announced his resignation as CEO of the National Cattlemen’s Beef Association. Here’s a picture of him from the Cattle Industry Convention earlier this year. I’m sure a lot of people are going to be missing him. Stokes said representing cattlemen and championing their cause has been the greatest honor and the most fulfilling …
AAEC Launches National Media Campaign
Wow. Just when you thought we couldn’t possibly have any more new organizations working on the whole food and fuel thing, here comes another one. It’s the American Ag and Energy Council and they’re starting a new national media campaign using radio. I’m glad it’s available on their website too. Now if we could just get all these groups to …
Gary Schulz Raisin The Bar
Cindy is getting on my case for being late with my ZimmCast again this week. Well I was holding off because I wanted to get in touch with someone special for my interview. That someone is Gary Schulz, Executive Vice President, California Raisin Administrative Committee and California Raisin Marketing Board. He just started his new job about 3 weeks ago …
All American Beef Battalion
Here’s something you can sink your teeth into. Supplying steaks to our troops is just one thing we can do to thank them. The All American Beef Battalion is a group of individuals within the United States beef cattle industry dedicated to support the troops fighting the global war on terror. They work to organize and sponsor steak feeds, entertainment, …
Dairy Impacts Wisconsin
I really like this graphic from the Wisconsin Milk Marketing Board. When I saw it today it made me think of next week’s World Dairy Expo. I’ll be there starting on Wednesday morning. Wisconsin Dairy Impact.com is a new resource for media types like yours truly. You can find lots of graphics like this one and almost 3,000 images. As …
Georgia Peanut Tour Blog
I am so lame. I was supposed to alert you to the Georgia Peanut Tour before the tour. But guess what? This is the great thing about a blog. It’s archived! So take a look at what agriblogging professional Joy Carter did. I think she’s raising the bar for you ag group communications managers. I think Joy has been drinking …
New TV Ads From Renewable Fuels Association
The Renewable Fuels Association, a ZimmComm client, has some cool new tv ads out. America’s ethanol industry has a fantastic story to tell. Beginning this week, that story is being told to millions of Americans as the Renewable Fuels Association launches two ads very clearly stating the benefits of today’s domestic renewable fuels industry. Entitled “Faces” and “Places,” the two …
Farm Aid Today
If you’re looking for something to watch today besides college football, then you might want to tune in to Farm Aid. Farm Aid 2008 Presented by Whole Foods Market and Horizon Organic is today! Doors open at noon and the music starts shortly after. If you’re not coming to the show, watch all the action on in HD on DIRECTV …