In this week’s program you’re going to hear why the Agri-Marketing Conference is such an important program to have on your schedule each year. I’ve taken some excerpts from two of our keynote speakers, Peter Sheahan and Ross Shafer as well as an interview with one of our Conference Planning Committee members, Scott McClure, and put them into a program. …
Iowa State Student NAMA Wins Marketing Competition
The announcement of the student NAMA team that wins the annual marketing competition at the annual Agri-Marketing Conference is always so emotional. There are smiles, cheers and tears. And you even find them on the students too! This year the winning team is the Iowa State University Student NAMA team. I did not get to be involved in the team …
NAMA Membership and Conference Attendance Growth
The 2012 Agri-Marketing Conference was a good one with an attendance near the record set in 2000 according to National Agri-Marketing Association President Beth Burgy, Broadhead. I spoke with Beth during the conference and agreed with her statement at our board meeting that it is really nice not to have major “issues” to be dealing with. However, the NAMA Executive …
Some #NAMA12 Social MentionAtivity
We always want to know about how to measure social media. Do you with there was some simple mechanism that just takes one click? Yeah. Me too. Here’s a graphic looking at the 2012 Agri-Marketing Conference hashtag – #NAMA12. This is using Social Mention and looking at the “all” category. I like seeing 102 unique authors and zero negativity! It’s …
2012 NAMA Best of Show
Thanks to a little help from the NAMA staff I can share photos of the Best of Show winners from the 2012 Best of NAMA competition. Up first is Best of Show – Advertising Client: South Dakota Corn Growers Association, Sioux Falls, SD – Teddi Mueller Agency: Paulsen Marketing, Sioux Falls, SD – Mindy Dale Message: Agriculture is a growing …
NAMA 2012 Agribusiness Leader of the Year
The NAMA Agribusiness Leader of the Year is the organization’s highest award. Receiving the 2012 award is John Becherer, United Soybean Board. Here’s John (right) on stage at the 2012 Agri-Marketing Conference receiving his award from Rich Jefferson, AEM/AG CONNECT Expo, Professional Recognition Committee Chair (left) and NAMA President Beth Burgy, Broadhead. John was introduced by Rich and I recorded …
National Ag Hall of Fame Season
It’s actually called the National Agricultural Center and Hall of Fame which was “chartered by Congress to honor the American farmer.” According to NACHOF Executive Director, Cathi Hahner, their season kicks off on April 19. “As spring approaches, we are ready for the new season of sharing about the importance of agriculture in daily life,” said Cathi Hahner, NACHOF director. …
Farmers Fight
Stand up farmers and fight. If this video doesn’t get you fired up and inspired then we may need to make sure you’ve still got a pulse. Farmers Fight has a great story to tell. Hopefully you’ll pass it along. Oh, and that would then make you an “agvocate!” April 12, 2012 will be a day for the history books …
Meet America’s Farmers
You can meet a lot of America’s farmers right here on AgWired if you follow along regularly. But if you’d like to meet a whole lot of them very quickly then you might want to look at the the new YouTube Channel from the Center for Food Inegrity called “Meet America’s Farmers.” The channel was developed to offer consumers the …
Connecting Farmer2Family
What do you think about this concept to connect consumers directly to their local farmers in order to make direct purchases. It’s called Farmer2Family and has been started in nine European countries. Everyone can now enjoy local and fresh produce, from their local suppliers, every day of every year. Some 4.5 million farmers, fruit- and vegetable-growers, fishermen and the like …