All I can say is congratulations to Mary Geiger who is starting a new phase of her career with the Kansas Department of Agriculture. Mary has been a bright spot in the communications department of the National Cattlemen’s Beef Association. (Plus, I dare say, she’s much better looking than Mike Deering!) So now what are we going to do Mike? …
Just Farmers
Just Farmers is helping tell agriculture’s story and there are already a number of them posted. See what you think. Just Farmers is offering a variety of services that include: Developing Social Media Action Plans; Creating Listening Centers; Shaping Your Message; Targeting Specific Audiences; Analyzing Your Presence and Building Your Brand. Just Farmers is a digital sandbox for those interested …
Featuring American Farriers
July 8-14 is National Farriers Week and American Farriers Journal wants to feature farriers via their social media channels. So get your camera or smartphone out and send ’em a photo/story! As mentioned, this year, American Farriers Journal is going to spotlight farriers based on your feedback. From now until July 1, we encourage horse owners to submit pictures of …
Food Confusion
Do you find food confusing? Not sure who to believe? Try the folks who produce it and the science behind today’s food production. CommonGround is one resource you should look to if you’ve got questions CommonGround, a volunteer group of farm women dedicated to creating conversations around farming and food, wants to help provide moms with facts around some of …
Animal Agriculture Alliance Summit Wrap-up
To get a wrap up of the 2012 Animal Agriculture Alliance Stakeholders Summit I spoke with President/CEO Kay Johnson Smith. Kay was given these beautiful flowers in recognition of her service during the organization’s celebration of its 25th anniversary. Kay says this year’s Summit was a little different than normal since it focused more on how to effectively communicate with …
Advocating For Animal Agriculture
The Chairman of the Animal Agriculture Alliance, Chris Ashworth, closed out the 2012 Stakeholder Summit after introducing our final speaker. I visited with him to learn how things are going with the organization. Chris talks about the fact that they are celebrating 25 years of advocating for animal agriculture representing all animal species. He says that this past year they’ve …
Becoming Authentically Agriculture
Let’s talk “Authentically Agriculture” with Michele Payn-Knoper, Cause Matters and founder of the weekly AgChat Twitter conversation. Michele was a presenter at the 2012 Animal Agriculture Alliance Stakeholders Summit. Michele says her presentation title means “that agriculture really needs to do a better job of connecting on a human level.” She spoke about the values, validation and voice that’s needed …
Building Relationships With Consumers
The moderator for the 2012 Animal Agriculture Alliance Stakeholders Summit was Tom Steever, Brownfield, who is currently the President of the National Association of Farm Broadcasting. Tom was also one of our presenters so it was interesting seeing him introduce himself, speak, thank himself and then present himself with the AAA coffee mug token of appreciation. It was also hilarious. …
Gaining Consumer Trust
If you need a speaker on the subject of social media and content marketing then you need Shelly Kramer, V3 Integrated Marketing. I met Shelly last year and she talks about what I do better than I do and I like that. I’m sharing a short excerpt from her comments at the 2012 Animal Agriculture Alliance Stakeholders Summit on blogging …
Animal Agriculture Alliance Celebrates 25 Years
The Animal Agriculture Alliance is celebrating its 25th anniversary. Here’s Steve Kopperud receiving a present since Steve was the founding President. I hope that’s the right title. The AAA was given birth by the American Feed Industry Association and was originally known as the Animal Industry Foundation. Speaking of the American Feed Industry Association being a founding member/organization/supporter of the …