Graphic Recording Going On

Chuck Zimmerman

The photo albums we create at events become a pretty good graphical representation and documentation of what we see and hear. However, there are other ways to do it. Jim Nuttle is here at the Animal Agriculture Alliance Stakeholders Summit doing graphical recording. He’s writing and drawing on huge sheets of paper taped to the walls of the conference room. …

Ag Groups, Animal Agriculture

Moderating a Millennials Discussion

Chuck Zimmerman

Moderating the 2014 Animal Agriculture Alliance Stakeholders Summit is Andy Vance, Feedstuffs. Andy has a millennial ribbon on his name tag but I’m not sure he’s really a Gen Y-er. Why is this important? The theme of this year’s conference is “Cracking the Millennial Code.” Our first panel discussion is a good example of why we have millennial ribbons. The …

Ag Groups, Animal Agriculture

Farm Bureau Provides Farm Bill Help

Cindy Zimmerman

If you have questions about how the new farm bill works, American Farm Bureau has answers. The American Farm Bureau Federation has produced a new series of videos and launched a website to help farmers, landowners and other stakeholders better understand the provisions of the 2014 farm bill. “We have distilled down a massive and complex piece of legislation – …

AFBF, Ag Groups, Farm Bill, Farming

Soy Checkoff Request for Referendum

Jamie Johansen

The U.S. Department of Agriculture (USDA) will conduct a request for referendum on the Soybean Promotion and Research Program (soy checkoff) during a four-week period, from May 5 through May 30, 2014. This referendum is authorized under the Soybean Promotion, Research and Consumer Information Act. The request for referendum will determine whether U.S. soybean producers want a referendum on the …

Ag Groups, Soybean, USB, USDA

AAEA Announces Award Winners

Jamie Johansen

The American Agricultural Editors’ Association (AAEA) Legacy Committee has announced that three heroes of agriculture will be honored as the 2014 Distinguished Service and Lifetime Achievement Award recipients. The winners will be feted at an awards banquet during the Agricultural Media Summit, to be held July 29 at Indianapolis, Ind. The AAEA Distinguished Service Award (DSA) recipient is Joe Martin, …

ACN, Ag Groups

Ag Specialist Uses Communication to Promote Biotech

Jamie Johansen

The Council for Agricultural Science and Technology (CAST) announces that the prestigious 2014 Borlaug CAST Communication Award goes to Alison Van Eenennaam, an honored faculty member at the University of California, Davis. Nominees must demonstrate an ability to communicate by written material; public presentations; and/or the use of television, radio, or other social media. Van Eenennaam excels in all three …

Ag Groups, Biotech, Food

National APLU Report Outlines Research Challenges

Jamie Johansen

The national Association of Public and Land-grant Universities released a report outlining six “grand challenges” facing the United States over the next decade in the areas of sustainability water, climate change, agriculture, energy and education. The APLU project was co-chaired by W. Daniel Edge, head of the Department of Fisheries and Wildlife at Oregon State University. The report is available …

Ag Groups, Education, Energy, Environment, Sustainability

Cotton Council Int. Launches New Brand Identity

Jamie Johansen

Cotton Council International (CCI) is revitalizing and re-launching its 25-year old flagship brand, COTTON USA. Since 1989, over 50,000 product lines and 3 billion products have proudly carried the name COTTON USA. That translates into about 100 million bales of cotton. “Our brand has been highly successful,” CCI President Jordan Lea said. “However, the global marketplace has changed dramatically and …

Ag Groups, Cotton

Next USFRA Food Dialogues in Chicago

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) has announced the date, place and topic for its next Food Dialogues. It will be held at the Chicago Integrity in Food Marketing event at the InterContinental Hotel, June 10, from 9:30-11 a.m. CDT. USFRA’s research tells us that nearly 60 percent of people feel it’s extremely important for grocery stores and restaurants …

Ag Groups, Food, USFRA

Opening Day for Farmland Movie

Cindy Zimmerman

The long-awaited theatrical debut of the Farmland movie has arrived! The film is being distributed via D&E Entertainment in more than 60 major markets, starting today, after being privately screened around the country to agricultural audiences and shown at the 2014 Tribeca Film Festival, Atlanta Film Festival, Nashville Film Festival, Newport Beach Film Festival and Cleveland International Film Festival. In …

Ag Groups, USFRA