Meet The Cenex Guy

Chuck Zimmerman

He’s a super hero. He’s Cenex Guy. Just in case you’ve missed him he’s got several tv commercials running and you can make him your desktop background calendar too. The man with the red shirt, black cap and thousand-acre stare can now be seen on a number of markets across the country. The Cenex Guy is a proud symbol of …

Advertising, Agribusiness

Advertising in Podcasts

Chuck Zimmerman

Hopefully if you’re involved in marketing you’ve got a subscription to Chief Marketer. I’ve pointed you to them before because they have interesting articles like this one on advertising in podcasts. It’s titled, “And Now A Word From Our Sponsor: Podcasters Integrate Advertising Into the Mix.” It is an interview with a couple of guys from Libsyn (Liberated Syndication) who …

Advertising, Podcasts

Website Metrics Questions

Chuck Zimmerman

As the audience for AgWired has grown so has the need for us to keep close tabs on how we measure it. You’ve started seeing more advertising and sponsored event coverage and those companies and organizations want to know what they’re getting for their investment. One of my online mentors pointed me to a pretty well-written AP story on this …

Advertising, Internet

New NAFB Print Ad

Chuck Zimmerman

The National Association of Farm Broadcasters has a new print ad. This ad will run in Agrimarketing magazine. According to the latest e-Chats newsletter the ad helps further communicate the fact that member’s broadcasts are heard by the rural audience in addition to a traditional farm audience. The ad highlights that NAFB member networks and stations enjoy significant listenership in …

Advertising, NAFB

Starting Display Advertising

Chuck Zimmerman

You may have noticed today that we started display advertising on AgWired. I’d like to thank and welcome the Evan Slack Network and Commodity Update for being the first two advertisers. You’ll find them rotating in the left sidebar. There’s also a posting column ad for AgNewsWire.AgWired.com and a right sidebar ad for NAMA.

Positions are open and I’m getting a lot of interest and have more sold starting in 2007. So give me a call if you’d like to create a little brand awareness in the agricultural marketing community.

Advertising