For some time now, I have served as a volunteer press secretary for the All American Beef Battalion. This organization works to provide steak feeds for troops fighting the global war on terror. Started by Vietnam veteran and cattle producer, Bill Broadie, this non-profit group has served thousands of individuals in its year of service. The goals of the AABB …
Basic Outreach Methods
So often, we try to create elaborate marketing campaigns using the latest technologies and marketing techniques. While there are countless new and exciting ways to spread the message about your place of business, sometimes the most simple ways have been used for years. Maybe that’s why they are still around in spite of the latest and greatest ways to do …
Flip Ultra Captures Video Clips with Ease
When my professor in my class, Digital Media Production, told us that we were required to purchase a Flip Ultra Video Recorder for class, I was disgusted. Great, this is just what I need…buying a junky piece of equipment that I will never use after this class. However, my bad attitude didn’t last for long. As I started to use …
Cattle Rancher Utilizes Power of Newsletters
I recently signed up for a newsletter hosted by Pharo Cattle Company (PCC). With tens of thousands of readers, I figured I could learn something from Kit Pharo and his crew that puts together this newsletter and marketing tool for his cattle operation. These PCC updates arrive in my inbox and include: a welcome letter, quotes, guest editorial pieces, reader …
Need Some Moo’tivation?
The weekend is almost here, but not yet. You still have a pile of work stacked up on your desk, teasing you that you still have two more days until the weekend! The coffee pot is running low, the donuts are stale and the sun is peaking through of the clouds begging you to come outside and enjoy the weather. …
Connecting with Consumers
Without a doubt, those of us in agriculture have science backing us up to defend our food production practices. We can spout off the latest studies, nutrition facts or university research to give credit to our feed rations, grazing methods, and the reasons to include meat and dairy in a healthy diet. However, these studies never seem to resonate with …
For Ag Journalists
For Ag Journalists is a website published by Fred Meyers, a freelance writer who shares his expertise in the field with those wanting to enter into the wild field of ag journalism, too. As a student learning the ins and outs of this profession, I like to reference Fred’s columns from time to time. Fred shares articles, tips, a forum, …
BAGnewsNotes Dissects Photos
Have you heard of BAGnewsNotes? It’s a website I recently discovered that dissects and unveils the hidden meanings behind photographs. Probably like many of you, I’m a photograhy junky, and I love to learn anything and everything about the art of taking quality, meaningful photos. I truly believe that a good photograph can take the place of an article if …
Simple Solutions to Organizing Your Office
Do you read this title and scoff at it because you are surrounded by an immaculate workspace? Do you cringe because the idea of organizing your office is more scary than a trip to the dentist’s office? Do you laugh because you haven’t organized your office since 1972, and your filing system consists of mountains of papers that only YOU …
Dairy Farm Makes a Difference
My new friend, Annie Link, spoke at the Great Lakes Regional Dairy Conference in Grand Rapids, Mich. today during the Partners Program. Annie is part of a multi-generational dairy operation called SwissLane Dairy Farms that is dedicated to their cows, the community and the environment. The dairy operation consists of 2,500 cows and 23 family members living within a two …