The Fertilizer Institute (TFI) recently launched the 2014 4R Advocate Awards Program. They are calling for entires from retailers wishing to highlight the exceptional nutrient stewardship practices of their grower customers. The program is in it’s third year and recognizes farmers who are protecting the environment, boosting profitability and benefiting society through nutrient stewardship practices based on the 4R’s. Use …
NAMA’s Membership Campaign
Interested in winning an iPad Mini? Recruit someone you know to become a member of the National Agri-Marketing Association (NAMA) and be entered into a drawing for an iPad Mini. The professional organization just announced the member-get-a-member campaign will run from October 3 to December 9. The official drawing will take place on December 10. The more you recruit, the …
What is Conservation Agriculture Worth?
The Conservation Technology Information Center (CTIC) Dialogues are right around the corner. The panel discussion will focus on the economic and ecological benefits of agricultural conservation systems. Conservation tools, measurements for economic and ecological benefits, long-term economic returns and their effects on producers’ decision-making processes and conservation trends that will affect agriculture in the next five years are all topics …
Celebrate National Teach Ag Day
Today is National Teach Ag Day. One day out of 365 to celebrate school-based agricultural education and to encourage agricultural education advocates to share with others the great career opportunities in agricultural education. The national ag holiday is for anyone who wants to share the story of agricultural education’s importance and effectiveness in the United States and also encourage students …
Mmmmm, Bacon!
The inaugural Bacon Bowl, presented by Petit Jean Meats, is just a month away. Saturday, October 26, in Fayetteville, Arkansas at the Northwest Arkansas Mall is the day to see if your personal bacon-inspired dish is worthy of a trip representing the Bacon Bowl at the 6th Annual New Orleans Food Fest. Spots are going fast for the event so …
Leading NAMA into a New Year
Leadership within an organization is key to it’s success and the National Agri-Marketing Association has gone above and beyond to ensure their leadership is a cut above. During NAMA Fall Conference business was carried out, professional development sessions took place and the gavel was passed down the ranks to the upcoming president. Paul Redhage with FMC and outgoing NAMA President, …
Does Big Data Have a Role in Agri-Marketing?
Another breakout session during the recent NAMA Fall Conference focused on “Big Data’s Effect on Marketing.” Discussion led to how data can influence messaging, new markets, media strategy and customer relationships. Jay Harrison, Data Mining Innovations Director at Maritz, sat on the panel and later chatted with Chuck about how social and content-based data can guide strategies for marketers. Chuck …
What Does Climate Change Mean to Agriculture
The NAMA Fall Conference held breakout sessions to help educate agri-marketers from across the country about the ever changing world of agriculture. Presenter for one of the breakout sessions, Rodger Getz, AWIS Weather Services, Inc., spoke with Chuck following his presentation on, “Climate Change and Agriculture – What it Means to Agri-Marketers.” “Agriculture like many industries is affected by weather …
The Business Side of IFAJ
The International Federation of Agricultural Journalist’s Congress in Argentina wasn’t all fun and games. Business had to take place too. During the business meeting delegates met to vote on issues and discuss changes within the industry. Here is an excerpt from the delegate meeting to let IFAJ members who were unable to attend and future members gather a better understanding …
A Boat Captain’s Tale
A highlight to Chuck’s recent trip to Argentina for the International Federation of Agricultural Journalist (IFAJ) Congress, was during the livestock tour where he witnessed gauchos drive horses and cattle across a local river. Unable to turn down the opportunity for a unique interview, Chuck chatted with the Argentinian boat captain while he guided the tour boat across high waters. …