Ruminating on the future of beef and dairy farming will be the topic of discussion at Alltech’s 5th Annual Global 500. The event will feature industry experts who will address the changing future of the dairy and beef industries. Last year’s event was a success with 700 attendees and they are expecting over 1000 this December 4-6 in Lexington, Ky. …
Top Farmers Markets in America Announced
Throughout the summer farmers market shoppers from across the United States have been voting for America’s Favorite Farmers Markets. American Farmland Trust sponsors the event and is ready to announce this years winners. But the contest isn’t just about being number one. This fun-loving contest showcases the role farmers markets play in local communities and cities alike. Farmers markets are …
GROWMARK Honors Youth in Ag
The role of young people involved in agriculture is a true focus for GROWMARK. During their recent annual meeting State FFA Officers from Illinois, Iowa and Wisconsin and representatives from the Ontario Cooperative Young Leaders spoke to members on the role of young people in agriculture and their future roles in the industry. I had the chance to talk with …
Pride & Progress for GROWMARK in 2012
For 85 years GROWMARK has been a cooperative members could count on and they exhibited that through the theme for the 2012 GROWMARK Annual Meeting, Pride and Progress. Dan Kelley, Chairman of the Board and President of GROWMARK, explained what pride and progress means to him and how the drought has and will continue to affect GROWMARK’s members. “We are …
Fiscal Year Comes to an End for GROWMARK
August 31st marked the end to GROWMARK’s fiscal year. To mark the year end members from across the Midwest attended the 85th GROWMARK Annual Meeting in Chicago. The meeting didn’t just consist of business reports and elections, laughter seemed to be a key element throughout the event. Comedian Jeanne Robertson was the highlight of the banquet Thursday evening and keynote …
Livestock 101 at NAMA Boot Camp
Animal agriculture seems to be under a constant fire from those who don’t understand it. During the recent NAMA Boot Camp, Dr. Dan Thomson, Assistant Dean of Outreach and Professor at Kansas State University Vet School, addressed the basics of the industry along with issues and challenges so agri-marketers could help educate the growing population of non-ag consumers. “I think …
Do The Right Thing
During the 2012 NAMA Boot Camp a highlight for me was a breakout session on crisis management. Daren Williams, Executive Director of Communications for NCBA, spoke with attendees about the ins and outs of dealing with crises in the agriculture industry. In my interview with Daren he shared his role of promoting the wonderful world of beef to consumers, how …
Social Media Beyond the Choir
AgNerds from across North American came together in Kansas City, MO to attend the 2012 Agvocacy 2.0 Training. “Beyond the Choir” was a common theme throughout the week as we tweaked how to use social media in telling our story of agriculture to those not quite as familiar with it. Some came as social media gurus and others with a …
I’m Farming and I Grow It
The Agvocacy 2.0 Training would not of have been complete without a surprise performance from the Peterson Farm Boys. Their YouTube video, “I’m Farming and I Grow It” went vial this summer and has almost reached 7 million views. Greg and Nathan Peterson not only performed but took time out of their busy schedule to talk with us about why …
What Producers Want
A true highlight during the 2012 NAMA Boot Camp was the Producer Panel. Agri-marketers from across the country had the opportunity to learn how to effectively communicate with producers. After the panel I got to chat with Reggie Underwood, a Texas farmer involved in all facets of agriculture. “I think the greatest thing these ag marketers can do is to …