Novus was hoping to make this big announcement at the recent Cattle Industry Convention in San Antonio, but sometimes the legal wheels slow down the process a bit. But this new deal means an expanded commitment for Novus to the livestock industry worldwide, especially for cattle. Novus International has finalized the acquisition of the Animal Nutrition Division of Albion Laboratories …
Novus Helps Poultry Producers Optimize
With higher feed costs, it is important for poultry producers to get the most for their money. At the recent International Poultry Expo/Feed Expo, Novus International was talking to producers about how to optimize their poultry diets. “Optimizing the diet does not necessarily mean having a cheap diet,” says Novus product manager Dr. Nasser Odetallah. “They have to make sure …
Ag and Biofuels Industry React to Renewable Fuel Rule
Organizations representing both biofuels and agriculture are pretty happy overall with EPA’s release of final rules for the implementation of the second phase of the Renewable Fuel Standard, or RFS2. “We’re pleased the U.S. Environmental Protection Agency recognizes that corn ethanol provides a distinct advantage over conventional gasoline when it comes to greenhouse gas emissions, with a reduction of more …
Novus Stays Close to Customers
Novus International Executive Vice President of marketing and sales Giovanni Gasperoni, pictured here with a delegation from Thailand, seemed to know everyone at the International Poultry/Feed Expo in Atlanta last week and he greeted them all as close friends. His genuine and effusive personality reflects his passion for the business of animal agriculture and the people in the industry who …
Study Shows Environmental Benefits of Soybeans
Soybeans are better than ever for the environment, which makes soy-based products greener than ever. That’s the findings of a new peer-reviewed life cycle profile just released by the United Soybean Board (USB) that documents multiple energy and environmental benefits of U.S. soybean farming and processing. “This profile is the first comprehensive life cycle study covering U.S. soybean production through …
Elanco Enhances Commitment to Food Safety
Elanco has launched a new business platform focused on food safety that includes new products for both poultry and beef processing plants. For poultry, AviBrom™ is a post-harvest carcass rinse that reduces Salmonella pathogens during processing. Research has shown up to a 2.5-log reduction1 in post-chill whole-carcass Salmonella levels when using AviBrom. “AviBrom works in a wide range of water …
BASF Launches Headline Training Module
BASF Corporation has just launched a new online training program – www.planthealtheducation.com – to educate growers on how Headline® fungicide for maximum benefit. The training program examines the three pillars of Plant Health—disease control, stress tolerance and growth efficiency—and how Headline fungicide can best affect the most important aspects of growing a healthy plant. The audio-visual presentation also examines the …
Novus Sponsors World Ag Forum Regional Roundtables
During the International Poultry Expo/International Feed Expo in Atlanta last week, Novus International was promoting some World Agricultural Forum (WAF) regional roundtables that will be held during this off year for the World Ag Congress. I talked with Novus president and CEO Thad Simons and World Ag Forum president and CEO Kathy Moldthan about how they are working together on …
Animal Ag Sustainability Summit at Poultry Expo
The sustainability of animal agriculture was the topic of a well-attended summit at the 2010 International Poultry Expo/International Feed Expo in Atlanta. C. Larry Pope, president and CEO of Smithfield Foods Inc., was keynote speaker for the two day summit and his main message was that the animal agriculture industry, both processors and farmers, need to listen to and engage …
Late Harvest Raises Mycotoxin Concerns for Poultry
Mycotoxins can be an issue in feed anytime, but with the late, wet harvest in 2009 there is an extra level of concern this year and it was a topic of discussion for poultry producers and industry representatives meeting at the International Poultry Expo/Feed Expo in Atlanta this past week. “This is a year when we should be extra sensitive, …