With all the focus on new media and new ways of marketing, the winner of this year’s NAMA Marketer of the Year is one who uses the oldest method of marketing known to man, and the one that still works the best – word of mouth.

Stephanie Liska, co-founder of Beck Ag, grew up on a farm in Iowa and is married to an agronomist, so she knows agriculture. “Word of mouth is not knew to agriculture or to business,” she says. “Purdue University has validated that the most influential person that a grower or a veterinarian or someone in our industry looks to to make a decision on what they are going to use or recommend is their peers.”

Stephanie has been involved in NAMA since she was a student at Iowa State University and was chairman of the NAMA conference last year. She also credits her faith and her husband for supporting her with the business.

Listen to an interview with Stephanie in the player below.

2010 National Agri-Marketing Conference Photo Album

AgWired coverage of the 2010 National Agri-Marketing Conference
is sponsored by: . They know.