When in Milwaukee you must respect your brewery! The Ag Media Summit group went to Sprecher Brewery, which is celebrating its 20th year. While I was there, besides tasting some good beer and eating good food, I got to interview Karen Schoenung, who is a manager at the brewery. She describes some history, products and other tidbits about Sprecher Brewery.
Are Publishers Ethical?
Ethics again. I interviewed David Markey by phone a few days ago at his office in Dublin, Ireland and now he’s here in the states. He just gave a workshop on “Can Publishers Afford To Be Ethical?” It’s clear that the whole issue is very “unclear.” However, in his publication group everything is run by his editors. He issues no mandate from on high. As we heard yesterday at the ARC meeting and again today, there’s just more and more pressure being put on ag media to run public relations material. I thought it was very interesting that although David will publish an advertorial he charges 25 percent more to the advertiser. Makes sense to me.
Where Did I Put That Picture?
The afternoon sessions of the Ag Media Summit have just concluded. One that was standing room only was conducted by Mike Raine, The Western Producer, on “Digital Image Management.” I don’t know why everyone was so interested. Don’t you just dump all your images off your memory card onto a CD and put it in the pile on your shelf? Not. Get a “system.”
ZimmCast With Gary Myers
One of the seminars at the Ag Relations Council meeting focused on “Ethics in Public Relations” and one of the panelists was Gary Myers, founder and past president of Morgan & Myers. Gary is still providing council to the agency. I spoke with him about his thoughts on this subject and his suggestions for young people entering the profession.
LPC & AAEA Boards Meet
Now that the Ag Relations Council meeting is over it’s time for the Ag Media Summit! To get the work underway it was board meeting morning. In this picture it’s the Livestock Publications Council board meeting. They actually started last night and were just finishing up this morning.
Lifestyle Producers Panel At ARC
The last panel on the Ag Relations Council program was on Lifestyle Producers. Speaking were (l-r) Gene Hemphill, New Holland, Brad Schu, Purina Mills and Jeff Young, Bader-Rutter. Each presented information about what they’ve learned from research and ways they’re using that information to market products to this very diverse market segment.
ARC Membership Stable
At the Ag Relations Council business meeting president, Jeri Omernik, reported that there are currently 74 members and that the legwork has been done to organize and set up new procedures to jump start a solicitation of new members and re-institute the Golden ARC Awards program.
Polka Music Time At German Fest
German Fest wouldn’t be authentic without polka music right? So that you can get the flavor of the event, here for your pleasure is a cut of polka music from one of the live stages at German Fest in Milwaukee.
Enjoying German Fest
So what do you do at German Fest? You find a good beer and sit down with friends and enjoy. Here’s some of the happy group from the ARC meeting doing just that.
NAFB President At German Fest
You never know who you’ll run into at an event like German Fest. As we were wandering around we noticed Emery Kleven, current president of the National Association of Farm Broadcasters taking a photo. Emery’s not here for ARC or AMS. Just “Festing” along with thousands of his best friends.