Now for some serious research on the online activity of blogs. The folks at Comscore Networks have released the results of a study that you might find interesting. It doesn’t have a breakout for farmers but I think you will gain some insight into even their media usage from this. I am still asked by professional marketing people “what is a blog?” and even after explaining I’m sure some of the folks I’ve spoken with still wonder if anyone would visit a “blog.” Well they do and in a serious and growing way. For example, in this study they report a 45 % increase in visits from internet users to the 400 blog domains they analyzed in the last year! I found this study thanks to a link on the Fast Company weblog. Here’s some tidbits from their news release and you can also view the full report here.
Cows As Living Billboards
Not only is this an interesting way to advertise but it’s in my home county of Sarasota, FL. I was alerted to the story on Adrants and the images and story information comes from NBC6.net. Basically the Golden Palace online casino dyed the cows and to make the PETA people happy they dyed “Go Veg” on the other side. The owner says “the cows are just happy they weren’t branded.”
This looks like an interesting conference, especially if you’re interested in reaching consumers with a food message. You can find the conference brochure Livestock Sales Blog
I’m always on the lookout for how someone’s using a blog in the ag world. The ever alert Cyndi Young, Brownfield Network, sent me a link to this site. It’s for Perkins Livestock Sales, Inc. It’s their website and they post information on it about their sales and that they think will be of interest to their customers. Shows you how you can use a blog!
Only one more FFA convention in Louisville, KY. Get a preview of what it will be like on WTO Makes Several Appointments
A couple of announcements from the World Trade Organization. You know there’s a very important meeting in Hong Kong this December and AgWired hopes to cover it live.
Live Webcast of Indiana Crop Outlook
If you want to know the latest about the Indiana crop then you’ll want to be online August 12.
DTN Going Mobile
While people in some of the traditional media are still trying to hold on to the good old days DTN is working hard to transition to the future. I haven’t seen them publish a farmer media usage study and yet they’re moving forward. I used to work there so I know it’s not any easier for them to change than anyone else. They were the cutting edge of information delivery with the satellite-delivered weather, market and news data. But people need to be mobile. That was always one problem with the “old system.” You had to be there in front of the monitor to get it. Now you don’t!
ZimmCast With Kim Lang
This week’s ZimmCast is an interview with Kim Lang, Valmont Irrigation. It’s one of several I conducted at the recent Agricultural Media Summit. Kim talks about a niche product they’re testing on carrot farms in California. In order to gain greater acceptance and entry into this lucrative market her company has created a product to sort of “open the door.” Then I’m sure they hope to find access to other markets for their products.
Get Your AgWired Tee Now
At the NAMA convention in April, our t-shirts were very popular. So much so, that we re-designed them and now have them available for you to purchase ($12.99, includes shipping in U-S)!