This morning at the Cattle Industry Summer Conference there are a series of industry Issues Forums taking place. One of them is titled, “Enhancing The Brand.” The brand referred to is beef. I think the consumer research that’s being done by organizations like NCBA with Checkoff funding is fascinating. What’s even more interesting is seeing how they put that research into action.
Margy Fischer In The Field
Maybe you remember student blogger on AgWired, Margy Fischer? She helped me cover Commodity Classic this year.
Restructuring Western Canada’s Wheat Classes
Prairie swine producers are applauding a Canadian Grain Commission plan to restructure western Canada’s wheat classes.
Look Up Steve Mercer
If you’re looking for an “Accomplished marketing services executive with proven strategic planning, management and implementation experience in agricultural, animal health and business-to-business marketing,” then you ought to look into Steve Mercer. Yes, Steve’s got a blog set up and I hope he gets a lot of visitors.
Catching Up On Blog Feeds
I’m sure that these cattle industry professionals are all online checking the latest on AgWired.
Promoting The Annual Convention
It’s never too early to promote the next major event on the cattle industry calendar.
Meeting Observers
You never know who you’ll run into at a meeting like this.
At one of the early meetings here I found Kathy Cornett and Jay Truitt. They were observing the situation at the NCBA Allied Industry Council & Product Council Meeting.
Beef Board Executive Committee
One of the early meetings here at the Cattle Industry Summer Conference is the Beef Board Executive Committee.
Media Handlers
The media room is supervised by Joe Schuele and Grace Webb. Here they are hard at work making sure the agribloggers and farm podcasters and other media types are getting what they need.
Getting Checked In
It sure doesn’t look very busy here at the registration desk in Reno.