Fresh Glue is Sticky

Chuck Zimmerman

BKG GroupI really wish more advertising and public relations agencies working with agricultural clients had a blog. I haven’t seen much yet. That’s why I got excited about Fresh Glue. One of the words I hear more and more marketing people using lately is “sticky.” Well Fresh Glue is kind of sticky.

Agencies

Get Your Waygu From Down Under

Chuck Zimmerman

Greg Norman PremiumPro golfer Greg Norman thinks beef is what’s for dinner. The only problem is he’s Australian and importing it into the United States. It looks like he’s got 2 flavors, “Signature Waygu” and “Premium.” It’s all targeted to upscale restaurants and they point out that, “This range is produced by AAco as a fully DNA trackable farm-to-plate standard. It’s your guarantee of the highest, most consistent quality beef, grain-fed and aged to perfection.”

Beef, International