Board Meeting Last On The Agenda

Chuck Zimmerman

Board MeetingThe last thing to get done here at the Cattle Industry Summer Conference is the board meeting. This is a combined meeting of the Beef Board and NCBA, although the official meetings are held separately.

Ag Groups, Beef

Manitoba leads in Confection Sunflower Acres

Chuck Zimmerman

Harry SiemensNorth Dakota has traditionally led in confection sunflower acres. However, this year if estimates prove true and projections are on, Manitoba may have more acres than North Dakota. “It has to do with alternative crops,” said Fred Parnow of Seeds 2000, Crookston, Mn. “When we got into spring time here, the farmers finally realized that confection contract prices were not going to be to the price levels they were in previous years. Wheat futures had a pretty good boost coming into spring.”

International

NCBA President Mike John

Chuck Zimmerman

Mike JohnThe President of the National Cattlemen’s Beef Association is Mike John, from Missouri. Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.

Audio, Beef

Beefmobile Wrangler Tracey Orsburn

Chuck Zimmerman

Tracey OrsburnTracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.

Audio, Beef

How To Enhance The Beef Brand

Chuck Zimmerman

Kim Essex & Rick HustedThis morning at the Cattle Industry Summer Conference there are a series of industry Issues Forums taking place. One of them is titled, “Enhancing The Brand.” The brand referred to is beef. I think the consumer research that’s being done by organizations like NCBA with Checkoff funding is fascinating. What’s even more interesting is seeing how they put that research into action.

Audio, Beef