Opening General Session

Chuck Zimmerman

The convention program was kicked into high gear yesterday with an end of the day joint presentation on stage of the Beef Board and NCBA. Several presenters gave reports on the state of the industry and how the organizations are working to address various issues like trade and consumer preferences and perceptions. Beef Board Chairman Jay O’Brien was on hand …

Audio, Cattle Industry Conference

Cattle Convention Photo Album

Chuck Zimmerman

Throughout the Cattle Industry Convention I’ll be posting new photos to an online photo album. If you’d like to see them please feel free to check it out. New photos will be added each day. Use the following link: Cattle Industry Convention Photo Album

Cattle Industry Conference

RFD-TV Branson Theatre

Chuck Zimmerman

Cindy brought to my attention that RFD-TV is opening up a theatre in Branson, MO. It looks like it’s supposed to be ready in March. It’s official! Branson, Missouri will become the new home-base for RFD-TV to expand and improve its entertainment programming to better serve its fans of traditional music and family-oriented entertainment! We invite you to join us …

Media

Beef Board Chairman Interview

Chuck Zimmerman

Jay O’Brien is the chairman of the Cattlemen’s Beef Board and one of his duties today was speaking at the new appointees orientation lunch. Jay started off talking about the need to look professional and that means wearing a nice bow tie. So he showed everyone how easy it is to quickly tie your tie. Before the lunch got started …

Audio, Beef, Cattle Industry Conference

New NAFB Print Ad

Chuck Zimmerman

The National Association of Farm Broadcasters has a new print ad. This ad will run in Agrimarketing magazine. According to the latest e-Chats newsletter the ad helps further communicate the fact that member’s broadcasts are heard by the rural audience in addition to a traditional farm audience. The ad highlights that NAFB member networks and stations enjoy significant listenership in …

Advertising, NAFB

Cattle Industry Convention Media Room

Chuck Zimmerman

Here’s the Cattle Industry Convention Media Room welcoming committee. It’s Grace and Joe. Joe says Grace is the official Yard-O-Beef spokesmodel. I think the plan is to slice that baby up later today as a news room snack. The media room is getting busier as the day wears on. I was hoping we would have some mild weather here but …

Beef, Cattle Industry Conference

NAMA iPod Contest

Chuck Zimmerman

Are you one of those people who wishes they had an iPod? Not a NAMA member yet either? Then now’s the time to join because NAMA is launching a winter membership promotion. New members who join NAMA between January 1 and April 6, 2007 will be entered into a drawing for a 30 GB Video iPod. In addition, existing NAMA …

NAMA

Cattle Industry Convention Directions

Chuck Zimmerman

I did a walk through of the Opryland hotel this evening to get my bearings and am glad they have directions spread around. This is just a massive complex. Tomorrow I’ll be setting up shop in the media room and conducting interviews and taking pictures as the opportunity presents. One of the first committee meetings is the CBB Admin Subcommittee …

Cattle Industry Conference

Visiting With Beef Board Staff

Chuck Zimmerman

When I wandered in to the Opryland Hotel the first person I ran into was Diane Henderson, Cattlemen’s Beef Board (right). She’s my boss here since I’m posting onto the Beef Board Meeting.com blog. Here she is giving directions to CBB board member Charles Miller and his wife Judy. This Opryland complex is immense and a tour guide is very …

Beef, Cattle Industry Conference

Quesadilla Hamburger in Nashville

Chuck Zimmerman

It’s not warm here in Nashville but at least it wasn’t snowing like it was in Cleveland which I connected through getting here. After checking in to my hotel across the street from the Opryland Hotel I took a nice brisk walk over to see what was going on and to get my bearings for the next several days of …

Cattle Industry Conference, Food