Sometimes it pays to be Alice in Dairyland. Betsy Francoeur has joined Bader Rutter & Associates as an account executive in the agency’s Public Relations Group. Prior to joining the agency, Francoeur was a marketing communications manager for Landmark Services Cooperative. She was also named Wisconsin’s 2004 “Alice in Dairyland.” A Merrill, Wis., native, Francoeur earned her bachelor of science …
Gary Schulz Is All WET
It looks like Gary Schulz is keeping busy these days after so many years with World Ag Expo. I just hope he can stay dry. Central Valley Business Incubator CEO Craig Scharton has announced the hiring of Gary Schulz as Program Director for the new Claude Laval Water and Energy Technology (WET) Incubator program located on the campus of California …
IRON Solutions Has Canadian Agreement
It looks like IRON Solutions is making inroads in Canada. IRON Solutions, LLC, Wheel & Deal and The Big Dealer have signed an agreement to work together to bring one-step marketing solutions to Western Canadian equipment dealers. This new partnership takes the next step in used equipment marketing, which is the combination of software systems, internet technology, and print media. …
Wrapping Things Up in Nashville
Things are wrapping up here at the Cattle Industry Convention. It’s on to the National Biodiesel Conference tomorrow where we will kick things off at their Super Bowl Party. I wanted to remind you that there is an online photo album of all the pictures I’ve taken here which you may feel free to visit. You can find it using …
Meet The New Beef Board Chairman
The new chairman of the Cattlemen’s Beef Board is Ken Stielow. Ken is a cattleman from Kansas. Ken took over at this morning’s business meeting. I interviewed him afterward. Ken says that making sure the money invested in the Checkoff is goal number one and he’s going to make sure that’s done successfully again this year. Ken says increasing demand …
Beef Backer Award Winners
One of the annual Beef Backer Award winners is Buckhorn Steak and Roadhouse and attending the convention are John and Melanie Pickeral, proprietors. They won their award for the independent category. I interviewed them about what this award means to them and their restaurant. Listen to my interview with Melanie and John here: Buckhorn Interview (4 min. MP3 File) Or …
Honoring Monte Reese
At the joint business meetings this morning, retiring Beef Board COO, Monte Reese was presented with a plaque in appreciation for his service to the organization. Presenting the award are Ken Stielow, new chairman of the Beef Board and Vice chairman, David Bateman and immediate past chairman, Jay O’Brien. I’m sure Monte will be receiving some more awards. In fact, …
NCBA Media Room Mania
It’s near the end of the Cattle Industry Convention here in Nashville. Grace (Yard-O-Beef Spokesmodel) and Joe Schuele are starting to pack things up. To see how much progress they’ve made you’ll need to watch the video. We may not have been able to sample Grace’s Yard-O-Beef but it’s not like we haven’t been well fed here in the media …
Showing the Blog to the Secretary
Before he got started with the speech and press conference, Secretary Johanns toured through the media room. I figured that since he’s the head of USDA and it oversees the Beef Checkoff that he should know about the Beef Board Meeting.com blog. So when he got over to my work area we took a little tour of the website and …
Mike Johanns Press Conference
After Secretary Johanns gave his speech during this morning’s general session here at the Cattle Industry Convention he held a press conference. My recording starts while he’s talking about the issue of ethanol and high feed prices. He describes how the administration is working to promote and develop alternative sources of biomass to create ethanol. He also answers questions on …