A new article on eMarketer.com talks about the growth in advertising in podcasts. They’re looking at the whole issue from a mass consumer standpoint and make it very clear that this is a niche audience channel. What I’d like to see is research on those of us who are specifically using it as a niche vs. mass audience channel. For …
Bob’s Buying For Kemin
Bob sounds like he has a job I would enjoy. Just ask Cindy. She’s always saying that I buy too much stuff but I keep telling her it’s all for the growth of our business. Hey Bob, someone’s got to do it, right? Kelly Parnell, director of operations for Kemin AgriFoods North America, announces the appointment of Bob Minkler as …
FMC Wants You To Be A Hero
The activity at Commodity Classic next week is going to be hot and heavy and you’re going to get a full dose here on AgWired starting Wednesday morning. Leading up to next week’s event, we’ve been getting a rundown on the activities of all the major companies who will be exhibiting like FMC. I thought this was a pretty cool …
Rhea & Kaiser Hosts High School Ag Students
This first picture is of Jim Myers, vice president, creative director at Rhea & Kaiser Marketing Communications discussing integrated marketing communications with students from the Chicago High School for Agricultural Sciences. Rhea & Kaiser hosted the students as part of the national Groundhog Job Shadowing Week. It’s a great idea to have students get a taste of the real world …
New Cattle-Fax Officers & Directors
Cattle-Fax has some new officers and directors. They were elected during the organization’s board meeting at the recent Cattle Industry Convention. The new President is Alabama cattleman Ned Ellis, owner of Circle E Farms. Ellis is the Southeast Regional director on the Cattle-Fax Board. He succeeds John Maddux of Imperial, Neb., as president. Jamie Willrett, the Midwest Regional director on …
President Bush With Ethanol Indy Car
I’ve got to believe all my friends in the ethanol business are happy about this picture. President Bush visited Novozymes today in Franklinton, NC. He was there to participate in a panel discussion on cellulosic ethanol. The best part of the story is that it’s on the White House website, including the picture of President Bush with the #17 Team …
Harker Now a Farm Broadcaster for Brownfield
I think I’ve said it before but I’ll say it again. Business must be good at Brownfield. They’ve just added a new farm broadcaster and friend of mine, Julie Harker. “We are excited to welcome Julie to the Brownfield team,” said Brownfield Farm Director Cyndi Young. “Her tremendous journalistic skill set and ability to communicate effectively to any group will …
United Soybean Board Reviews Communications Contract
It’s always good to review how things are going and after 11 years it’s probably about time. However, I’m sure this can be an interesting time if you’re Osborn & Barr Communications. Osborn & Barr Communications (O&B) today announced it will fully participate in a United Soybean Board (USB) periodic review of its communications contract. The USB decision to commence …
Marcia Zarley Taylor Exec. Editor DTN
DTN just announced that it has hired Marcia Zarley Taylor as executive editor. She will play a key role in DTN’s efforts to expand its editorial coverage of the rapidly changing agriculture market driven by the expansion of renewable fuels. Widely regarded as one of the most authoritative voices in American agriculture, Taylor will bring additional depth and leadership to …
Rhea & Kaiser Reaps Some NAMA Joy
It’s Rhea & Kaiser’s turn to brag about their NAMA regional awards. It looks like they made out very well with 14 first place honors. In the Chicago regional competition, Rhea & Kaiser secured two Best of Show and eight first place awards in advertising, public relations and specialty categories. In Raleigh, Rhea & Kaiser was presented a Best of …