While browsing the Turf & Ornamental Communicators Association website this morning I came across their PR/News Release Guidelines. This is worth a read for all you public relations professionals who I’m sure already know this. It’s always nice to have a reminder though. I wish more ag comm groups would do this. Here’s some key points they make for marketers: …
Some Ag Comm Annual Meetings
Agricultural Relations Council: A Consumer-Driven Marketplace A look at the influences consumers have on the food and fiber industries – March 29-31, 2007. North American Agricultural Journalists: The annual NAAJ meeting will be April 15-17 in Washington, D.C. The conference hotel will be the Holiday Inn-Capital. Rooms are $223/night. We have a small block reserved, so budget now. The number …
Behind The Scenes in Iraq Again
You know you’re in a wild place when you’re sharing a 256k satellite modem with a bunch of soldiers in the desert. That’s what Paul McKellips, Global Outreach Officer, US Embassy Baghdad, The Green Room – Public Affairs GO Team, is doing in Iraq to help get out the word about what’s really happening there, especially related to agriculture. He …
New Media Articles
I’ve added a few new articles to my monthly new media column for the Jefferson City Business Times. You can find inks to all of them here in case you’re interested. You may re-publish them if you provide credit to ZimmComm New Media as provided in the documents. I hope they help answer some questions and raise others. Feel free …
Zimfo Bites
New Economic Impact Study of U.S. Ag Equipment Industry – $82 Billion a Year, 250,000 Jobs. From the Association of Equipment Manufacturers. FMC Corporation Acquires Exclusive Access to Sankyo Agro Fungicide. Under an agreement with Sankyo Agro, FMC has acquired the rights to develop, register, market, and sell both stand-alone and combination products containing simeconazole globally, except for several countries …
Fungicide of the Year
Wow. Fungicide of the year. Now there’s an award you don’t hear about everyday. BASF wins this one with Headline. Growers who follow conservation tillage practices have selected Headline® fungicide as fungicide of the year for effectively controlling disease in both no-tilled corn and soybeans, and for contributing to their reduced-tillage success last year. The 2006 No-Till Products of the …
John Deere Pink
Here’s another post Commodity Classic ZimmCast for you. In this week’s program Cindy interviews John Deere’s Barry Nelson about how they’re marketing at Commodity Classic. Barry talks about the company being 170 years old and although he never would have thought it, they’re selling the logo on pink merchandise! You can download and listen to the ZimmCast here: ZimmCast 110 …
Get a Horse and a Halter
I’m not sure how badly you want a halter but you can get a free one in Illinois if you’re willing to adopt a horse or a burro. It seems like a lot of effort just to get a halter. The Department of Interior, Bureau of Land Management-Eastern States (BLM-ES) will hold a Wild Horse and Burro Adoption at the …
Spring Wheat Yield Contest Winners
Not that you may care but here’s my first photo that’s been edited with iPhoto and uploaded with Transmit3 from my Mac. I’m starting to get the hang of it. iPhoto just doesn’t let me fully format the image for the web though but it works don’t you think? These are the winners of the North Dakota Grain Growers Association, …
Agriblogging Away
Just two years ago when I mentioned blogs to people in agrimarketing I got blank looks or an amazing amount of skeptical comments. Since then our business has flourished and we’re seeing more and more adoption of new media channels in agricultural communications. I’ll be speaking on the subject at an ag journalism class in Columbia, MO on Tuesday. Colleges …