This post has been a while in the making. Why a while? Because ZimmComm New Media, LLC pioneered something called many names like new media, social media, social network, blogs, podcasts and we’ve been developing and changing them in many ways over the last 13+ years. I think we can now more easily define our services. Late last year for …
ZimmCast with NGFA Communications
With this week’s program I’m starting a series of podcasts with the communications directors of agricultural organizations. I thought it would be interesting and hopefully entertaining to talk with the people who are helping communicate their organization’s message to various audiences, which includes their own members. I hope they will share some of the methods they are employing to get …
The GROWMARK Endure Initiative Grows
The GROWMARK Endure sustainability initiative is enduring. For the second year GROWMARK has announced winners of the Endure 4R Advocate award. They are: Adam Dexter – West Central FS – Williamsfield, Illinois Don Jones – GROWMARK FS – New York/Pennsylvania Jay Matthews – AgVantage FS – Charles City, Iowa John Musser – Stephenson Service Company – Stockton, Illinois Nicole Weber …
Mexico’s Adoption of E10 Applauded
It looks like Mexico is jumping deeper into ethanol as a renewable fuel. The Mexican Energy Regulatory Commission (CRE) announced recently a change that will increase the maximum amount of ethanol that can be blended in Mexican gas supplies from 5.8 percent to 10 percent, except in the cities of Monterrey, Guadalajara and Mexico City. The announcement modifies the Mexican …
Staying Credible in a ‘Fake News’ World
AAEA, The Ag Communicators Network, is holding a webinar right now titled, “Staying Credible in a “Fake News” World.” The webinar has a panel including veteran ag journalists Chris Clayton, DTN/Progressive Farmer, Willie Vogt, Penton Agriculture, and Betsy Freese, Meredith AgriMedia. They’ll discuss how ag journalists and communicators can advocate for trust in the media, writing for rural America, and …
ZimmCast on Risk Management Solutions
In this week’s program I’m sharing a conversation with Chip Whalen, Commodity & Ingredient Hedging (CIH). The topic is uncertainty requiring flexibility. Think about how commodity prices are affected by weather, trade, exchange rates and more competition. There are more factors too. So, how do farmers manage risk with the uncertainty we’re seeing in the trade today? That’s where Chip’s …
PrecisionAg Vision Conference
I have a vision of a really good precision ag program coming up for year number two this October. It is the PrecisionAg® Vision Conference, October 10-12, 2017. We are a sponsor of this year’s event! You can expect more information to come but for now, here are some details. The conference will take place in Phoenix, AZ. Conference organizer …
Seasoned Ag Journalists Stay Credible in Fake News World
Three well seasoned agricultural journalists will be holding a webinar for the Agricultural Communicators Network (AAEA) next week. So how do you stay credible with all the fake news out there? This looks like a good place to get ideas. Staying Credible in a “Fake News” World Thursday, June 15, 2017, 12 p.m. CST – Register here How can ag …
ZimmCast on Climate Change & Paris Accord
The decision to withdraw the United States from the Paris Climate Accord has generated reactions from many I am connected with via social media that border on hysteria. But the majority have expressed approval of the decision. As we reported earlier this week, agricultural interests seem to be pretty quiet on the matter. I think that’s because they are more …
Set a Gold Standard at ARC Annual Meeting
The Golden ZimmComm Microphone can relate to setting a gold standard! How about you? Do you want to set a gold standard in agricultural public relations? You can work on it at this year’s annual meeting of the Agricultural Relations Council – Setting the Gold Standard in Ag PR. The event will take place June 20-22 in Sacramento, CA at …